Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com.

The data spotlights the biggest stories by duration and CNT Indices (Chrome News Track) monetisation (percentage share of concurrent views indexed to the percentage share of duration).

The higher the CNT Index, the better monetised is the story in terms of concurrent viewers indexed to airtime dedicated to that story.

As per Chrome Digital Track (CNT), below are the biggest stories across the Hindi News Genre that went on air yesterday, by Duration and CNT Index.

Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com.

The data spotlights the biggest stories by duration and CNT Indices (Chrome News Track) monetisation (percentage share of concurrent views indexed to the percentage share of duration).

The views on landing pages, much like everything in life, have their own two sides of a coin. The two sides in this case simply are for and against landing pages.

What is a landing page?

But what exactly is a landing page? It refers to a scenario where cable and satellite audiences are exposed to a particular channel everytime they switch on their set top box. How does this work? Channels pay a decent premium to cable networks to park themselves on a default LCN (Logical Channel Number) wherein viewers land on a specific channel that has paid for prominent placement i.e., the landing page. This results in the viewer spending a minute or half a minute on that particular channel before moving on to another channel. Post this sampling push, if the content is good, viewers continue with the landing channels, else they move on to another piece of content within or outside the genre.

According to the week-27 data from COTT, Aaj Tak continues to dominate Hindi news genre with 46.05 mn viewers across all digital endpoints like YouTube, native apps, etc., while YouTube maintained its position at the top in terms of the overall viewer base. Republic Bharat closely followed with 42.37 mn unique viewers.

News18 India, TV9 Bharatvarsh, and Zee News secured 3rd, 4th and 5th positions, accumulating 37.71 mn, 33.68 mn, and 31.41 mn individual viewers, respectively.

According to the week-26 data from COTT, Aaj Tak had the highest reach with 37.65 mn viewers across all digital endpoints, such as YouTube and native apps. Meanwhile, YouTube maintained its position at the top for the majority of the viewer base.

According to the week-25 data from COTT, Aaj Tak had the highest reach with 50.21 mn viewers across all digital endpoints like YouTube, native apps, etc., while YouTube held its position at the top for the majority of the viewer base.

Viewers have audaciously made their preferences known in the last couple of years, and they are seemingly not returning anytime soon. In India, where data is recovered at an astoundingly low price, the growing shift of viewing preference from cable and satellite broadcast to digital transmissions has been remarkably significant.

Broadly classified under the age group of 30 or younger, they are quickly becoming the most sought-after demographics for both advertisers and entertainers. While broadcast TV still remains highly relevant across Entertainment & Media platforms, multiple stakeholders are now expressing the need to shape strategies that accommodate the cross device unique audiences and duplication in streaming. Most leading publishers have their entire linear catalogue running on OTT as well, thereby expanding the reach and availability of the same content to a growing base of incremental audience. Likewise, News genre has also taken to live-streaming their pre-scheduled ‘on-air’ content online to their internet subscribers.

iewers have audaciously made their preferences known in the last couple of years, and they are seemingly not returning anytime soon. In India, where data is recovered at an astoundingly low price, the growing shift of viewing preference from cable and satellite broadcast to digital transmissions has been remarkably significant. 

Broadly classified under the age group of 30 or younger, they are quickly becoming the most sought-after demographics for both advertisers and entertainers. While broadcast TV still remains highly relevant across Entertainment & Media platforms, multiple stakeholders are now expressing the need to shape strategies that accommodate the cross device unique audiences and duplication in streaming. Most leading publishers have their entire linear catalogue running on OTT as well, thereby expanding the reach and availability of the same content to a growing base of incremental audience. Likewise, News genre has also taken to live-streaming their pre-scheduled ‘on-air’ content online to their internet subscribers.

The Indian Premier League (IPL) 2023 has been consistently witnessing a sharp drop in the number of advertisers on television. According to the latest BARC data, the number of advertisers on TV has fallen by 50% in the first 19 matches of this season. The data shows that this year IPL has only attracted 35 advertisers on TV, while this number was 72 in the last season.

In India, where the data is recovered at an astoundingly low price, the growing shift of viewing preference from linear TV to OTT has been remarkably significant. Broadly classified under the age group of 30 or younger, they are quickly becoming the most sought-after demographics for both advertisers and entertainers. While broadcast TV still remains highly relevant across Entertainment & Media platforms, multiple stakeholders are now expressing the need to shape strategies that accommodate the cross device unique audiences and duplication in streaming. 

As these streaming platforms evolve, it is essential to understand the incremental reach that can allow publishers/advertisers to seize and capture an appeal with a huge, engaging audience. Incremental reach is not limited to differentiating between TV and online viewership, but instead establishes a distinctive audience that engages with OTT platforms in addition to the audience exposed to linear TV campaigns. The Chrome DM panel, representing 1174.54 million internet/C&S individuals in India, uses a hybrid process of assembling online surveys and tracking content by means of digital fingerprinting technology to collect data.