According to Chrome LIVE Week 44’22 data, Hindi News genre became the top gainer of the week as it grew by 0.91pc in HSM excluding <1 lakh market. DD News garnered the highest OTS with 99.9pc followed by India TV and ABP News with 99.8pc at second and third position respectively.
Music genre claimed the second position and grew by 0.63pc in HSM excluding <1 lakh market. MTV Beats gained the highest OTS with 92.1pc followed by Mastiii at second position with 90.6pc and 9X M with 83.0pc at third position.
English News genre stood at third position by gaining 0.22pc in 6 Metros. Republic TV gained the highest OTS with 99.7pc followed by Sansad TV with 98.5pc at second position and CNN News 18 with 82.3pc at the third position.
Mahuaa TV, a former well-known Bhojpuri general entertainment channel, is scheduled to relaunch next year.
Pachai Media is planning to relaunch the brand Mahuaa by early next year (January’2023). As per it, firstly, brand Mahuaa will be launched digitally and after few months it will be available on satellite also.
According to Chrome LIVE Week 42’22 data, Hindi News genre became the top gainer of the week as it grew by 0.89 pc in HSM excluding <1 lakh market. ABP News and India TV gained the highest OTS with 99.8 pc at first and second positions respectively followed by DD News with 99.4 pc at third position.
Religious genre claimed the second position and grew by 0.28 pc in HSM excluding <1 lakh market. Sanskar gained the highest OTS with 99.8 pc followed by Aastha with 98.5 pc at second position and Zee Salaam with 90.5 pc at third position.
Infotainment genre stood at third position by gaining 0.09 pc in All India 1 Lakh+ market. History TV18 secured the highest OTS with 88.7 pc followed by Animal Planet with 85.8 pc at second position and Discovery with 85.5 pc at the third position.
Youth genre secured the fourth position by gaining 0.09 pc in HSM excluding <1 lakh market. In this genre, Zing gained the highest OTS with 89.1 pc followed by MTV with 88.8 pc at second position and Zoom with 86.8 pc at the third position.
According to Chrome LIVE Week 40’22 data, Religious genre became the top gainer of the week as it grew by 0.17 pc in HSM excluding <1 lakh market. Sanskar garnered the highest OTS with 99.8 pc followed by Aastha with 98.5 pc at second position and Zee Salaam with 90.5 pc at the third position.
Youth genre secured the second position and grew by 0.09 pc in HSM excluding <1 lakh market. In this genre, Zing gained the highest OTS with 89.0 pc followed by MTV with 88.7 pc at second positions and Zoom with 86.6 pc at the third position.
Sports genre stood at third position by gaining 0.07 pc in All India 1 Lakh+ market. DD Sports gained the highest OTS with 99.1 pc followed by Star Sports First with 83.3 pc at second position and Star Sports 2 at third position with 81.1 pc.
Kids genre stood at fourth position and grew by 0.05 pc in All India 1 Lakh+ market. Sony YAY! garnered the highest OTS with 90.7 pc followed by Discovery Kids with 82.9 pc at the second position and Nickelodeon Junior with 82.2 pc at the third position.
As per BARC data, News18 India has outperformed top general entertainment channels with a cumulative reach of 8.7 crore (BARC; Cume reach ‘000: HSM; All 15+; Avg. Wk 37-40’22).
According to BARC data, the cumulative reach of STAR Plus stood at 7.6 crore, whereas the cumulative reach of Sony and Zee Tv stood at 6.56 crore and 6.52 crore respectively.
According to Chrome LIVE Week 39’22 data, English GEC genre became the top gainer of the week as it grew by 1.70 pc in 6 Metros. The Q secured the highest OTS with 45.4 pc followed by Colors Infinity with 40.9 pc at second position and Comedy Central with 40.3 pc at the third position.
Infotainment genre claimed the second position by gaining 1.41 pc in All India 1 Lakh+ market. History TV18 secured the highest OTS with 88.7 pc followed by Animal Planet with 85.7 pc at second position and Discovery with 85.4 pc at the third position.
Sports genre secured the third position by gaining 1.38 pc in All India 1 Lakh+ market. DD Sports gained the highest OTS with 99.1 pc followed by Star Sports First with 83.3 pc at second position and Star Sports 2 at third position with 81.0 pc.
Kids genre stood at fourth position and grew by 0.39 pc in All India 1 Lakh+ market. Sony YAY! gained the highest OTS with 90.6 pc followed by Discovery Kids with 82.9 pc at the second position and Nickelodeon Junior with 82.2 pc at the third position.