Mahuaa TV, a former well-known Bhojpuri general entertainment channel, is scheduled to relaunch next year.
Pachai Media is planning to relaunch the brand Mahuaa by early next year (January’2023). As per it, firstly, brand Mahuaa will be launched digitally and after few months it will be available on satellite also.
According to Chrome LIVE Week 42’22 data, Hindi News genre became the top gainer of the week as it grew by 0.89 pc in HSM excluding <1 lakh market. ABP News and India TV gained the highest OTS with 99.8 pc at first and second positions respectively followed by DD News with 99.4 pc at third position.
Religious genre claimed the second position and grew by 0.28 pc in HSM excluding <1 lakh market. Sanskar gained the highest OTS with 99.8 pc followed by Aastha with 98.5 pc at second position and Zee Salaam with 90.5 pc at third position.
Infotainment genre stood at third position by gaining 0.09 pc in All India 1 Lakh+ market. History TV18 secured the highest OTS with 88.7 pc followed by Animal Planet with 85.8 pc at second position and Discovery with 85.5 pc at the third position.
Youth genre secured the fourth position by gaining 0.09 pc in HSM excluding <1 lakh market. In this genre, Zing gained the highest OTS with 89.1 pc followed by MTV with 88.8 pc at second position and Zoom with 86.8 pc at the third position.
According to Chrome LIVE Week 40’22 data, Religious genre became the top gainer of the week as it grew by 0.17 pc in HSM excluding <1 lakh market. Sanskar garnered the highest OTS with 99.8 pc followed by Aastha with 98.5 pc at second position and Zee Salaam with 90.5 pc at the third position.
Youth genre secured the second position and grew by 0.09 pc in HSM excluding <1 lakh market. In this genre, Zing gained the highest OTS with 89.0 pc followed by MTV with 88.7 pc at second positions and Zoom with 86.6 pc at the third position.
Sports genre stood at third position by gaining 0.07 pc in All India 1 Lakh+ market. DD Sports gained the highest OTS with 99.1 pc followed by Star Sports First with 83.3 pc at second position and Star Sports 2 at third position with 81.1 pc.
Kids genre stood at fourth position and grew by 0.05 pc in All India 1 Lakh+ market. Sony YAY! garnered the highest OTS with 90.7 pc followed by Discovery Kids with 82.9 pc at the second position and Nickelodeon Junior with 82.2 pc at the third position.
As per BARC data, News18 India has outperformed top general entertainment channels with a cumulative reach of 8.7 crore (BARC; Cume reach ‘000: HSM; All 15+; Avg. Wk 37-40’22).
According to BARC data, the cumulative reach of STAR Plus stood at 7.6 crore, whereas the cumulative reach of Sony and Zee Tv stood at 6.56 crore and 6.52 crore respectively.
According to Chrome LIVE Week 39’22 data, English GEC genre became the top gainer of the week as it grew by 1.70 pc in 6 Metros. The Q secured the highest OTS with 45.4 pc followed by Colors Infinity with 40.9 pc at second position and Comedy Central with 40.3 pc at the third position.
Infotainment genre claimed the second position by gaining 1.41 pc in All India 1 Lakh+ market. History TV18 secured the highest OTS with 88.7 pc followed by Animal Planet with 85.7 pc at second position and Discovery with 85.4 pc at the third position.
Sports genre secured the third position by gaining 1.38 pc in All India 1 Lakh+ market. DD Sports gained the highest OTS with 99.1 pc followed by Star Sports First with 83.3 pc at second position and Star Sports 2 at third position with 81.0 pc.
Kids genre stood at fourth position and grew by 0.39 pc in All India 1 Lakh+ market. Sony YAY! gained the highest OTS with 90.6 pc followed by Discovery Kids with 82.9 pc at the second position and Nickelodeon Junior with 82.2 pc at the third position.
According to Chrome LIVE Week 37’22 data, English Movies genre became the top gainer of the week as it grew by 2.86 pc in 6 Metros. Movies Now channel gained the highest OTS with 52.5 pc followed by Romedy Now with 52.3 pc and MNX with 52.0 pc at third position.
Hindi Movies genre stood at second position by gaining 0.86 pc in HSM excluding <1 lakh market. Sony Wah garnered the highest OTS with 94.1 pc followed by Zee Anmol Cinema with 93.1 pc at the second position and Star Utsav Movies with 92.7 pc at the third position.
BARC India released its Week 37 data for South GEC markets including Tamil, Kannada, Telugu and Malayalam. The positions in the top five list changed for some GEC markets.
Tamil (Tamil Nadu/Pondicherry)
In the Tamil speaking market, the positions in the chart remained same compared to last week. Sun TV continued its lead with 2150.19 (000) AMA followed by Star Vijay with 1348.46 (000) AMA at 2nd spot and Zee Tamil at 3rd spot with 827.37 (000) AMA. KTV retained its 4th spot with 727.13 (000) AMA followed by Star Vijay Super with 382.29 (000) AMA at 5th spot.