• Inside India's dubbing and subtitling Industry

    MUMBAI: The dubbing and subtitling industry in India was founded due to the television business’ need to leverage a variety of content from within different markets in the country. Indian viewers first tasted dubbed content thanks to Discovery World. In the early 90's, dubbing was predominantly restricted to kids’ animation content by Disney. This was then picked up by private broadcasters as a fixed slot for kids that later evolved into a dedicated kids channel available in multiple languages.
  • HT Media Board Approves Rs 400 Crore Investment In Its Radio Business

    The Board of Directors of HT Media Limited has approved the proposal to invest Rs 400 crore to fund expansion and growth opportunities in its FM Radio business vertical.

    It should be noted that the FM radio business of the media giant is held under its wholly-owned subsidiary company, HT Media and Entertainment Company Limited.

    “This is to inform you that the Board of Directors of the Company at its meeting held on June 6, 2018 (commenced at 11. 00 A.M and concluded at 12 Noon) has approved the proposal to invest an amount up to Rs. 400 Crore in one or more tranches, in its wholly-owned subsidiary company namely, HT Music and Entertainment Company Limited to fund expansion/growth opportunities in its FM Radio business vertical,” HT Media informed the BSE.
  • Will Utilise Association With FIFA To The Best Extent Possible: Marketing Head, Kia Motors

    Kia Motors has partnered with FIFA as automotive partner of the 2018 World Cup in Russia. As a result, the brand has created an opportunity for Indian football players between 10-14 years to experience the 2018 FIFA World Cup Russia, part of the Kia Official Match Ball Carrier. 

    Speaking on the association with FIFA, Kookhyun Shim, Managing Director & CEO- Kia Motors India, said, “Our customers are those who are young-at-heart and passionate, just like us. To engage with our target customers, Kia is partnering with some of the world’s most exciting sporting event such as the FIFA World Cup, Australian Open and NBA. We are proud to bring our association with global sports to India to inspire youngsters in the country."
  • With Fox Deal, Comcast and Disney Wish Upon a Star in India

    MUMBAI: As Walt Disney Company and Comcast Corporation gear up for a possible bidding war over a big chunk of 21st Century Fox, both companies are interested in Fox’s Hollywood franchises The Simpsons, Avatar and X-Men.... 
  • Impending tariff order implementation pushes Dish TV to sign short-term contracts

    MUMBAI: Keeping in mind the recent Madras High Court judgement in regard to tariff order and interconnect regulation, India’s largest direct to home (DTH) brand Dish TV India is now focussin on short-term deals. As the recent judgement brought tariff-order closer to the reality, the DTH brand’s move has factored in the impending  tariff order implementation.
  • Publicis Groupe to end its "no award" policy after a year.

    Publicis Groupe announced in June 2017 that it would shift its promotional budget away from industry events and awards shows until 1 July, 2018 in order to focus on the development of its Marcel platform. The Groupe’s policy has been scrupulously followed throughout the year.
  • Eros Now appoints Rachin Khanijo as VP marketing.

    Eros Now, the digital platform of Eros International, has appointed Rachin Khanijo as VP marketing. In April this year, the streaming service expanded globally and is now available to Amazon Prime members on Amazon Channels across the US and UK with a subscription fee of $7.99 and £5.99 per month respectively. Eros Now is led by Rishika Lulla Singh.... 
  • Star India and The IPL Jackpot: An Analysis

    When Star India won the broadcasting and digital rights for the Indian Premier League in 2017 for a whopping Rs 16,347.50 crore, it meant that the broadcaster had to pay Rs 54.5 crore per match to BCCI. Back then the only question was - how is Star India going make a return on that investment?
  • KBC registrations start with a record of 22.7 lakh entries

    MUMBAI: On 6 June when Amitabh Bachchan beckoned India to answer a question, kickstarting the registrations for the 10thseason of Kaun Banega Crorepati at 8:30 PM, just before the launch of Zindagi Ke Crossroads, the show went on to achieve a milestone. For the very first time, the show clocked in maximum participation over a single question – 27.2 lakh entries from aspirants across the country.
  • SPN's digital play for the FIFA World Cup

    In a bid to offer their consumers a world-class sporting experience, Sony Pictures Network India (SPN) has pulled out all stops for their coverage of the FIFA World Cup. After the launching the 'meri doosri country' promotional campaign, the company has now planned a major digital push for the World Cup. The strategy for the digital telecast on SonyLIV, SPN’s OTT platform, has been crafted around three key elements – language, data and consumer participation.