Content media company, ScoopWhoop, has renamed its Hindi content platform - Gazabpost to ScoopWhoop Hindi. The new brand will continue to engage specifically with Hindi-speaking millennials and Gen Z'ers with addictive, interesting and relatable content while also bringing in the quintessentially ScoopWhoop flavor that audiences across India know and love. The content will cover everything from entertainment and social news, to infotainment to original video content and series created exclusively for Hindi-speaking youth.
In a recent annoucement, Big Trunk Communications, a Mumbai-based full-fledged creative digital agency, has acquired digital duties for Discovery Kids channel in India. The business was won post a multi-agency pitch.
The mandate entails building brand awareness and strengthening the brand's digital presence as a part of its digital duties by highlighting their existing and upcoming animated shows and building a strong digital community. Big Trunk Communications will be involved in the strategy, content creation and design across all Social Media platforms, along with Online Reputation Management.