MUMBAI: With a growth of 1.75 per cent as compared to last week (22), the English Movies genre marked the highest opportunity to see (OTS) among all categories in week 23 of Chrome Data Analytics & Media.  In the English Movies genre, Sony Pix gained the highest OTS with 63.9 per cent in six metros. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, reported by Chrome DM, across analogue cable, digital cable and DTH.

Sony Pictures Network (India), the official India broadcast partner for FIFA World Cup 2018, is all set to kickstart what can safely be called the most exciting global sporting event, on June 14. The broadcaster has already roped in almost 15 brands and is in talks for more associations. As of now, Hero, Association of Mutual Funds in India (AMFI), Honda Motors, VW, Apple, Parle Agro, Castrol, Apollo Tyres, Uber, Indeed, Carlsberg, Amul, HDFC MF, Airtel and Adjavis are the finalised sponsors. 

A look at all the trends mapped by BARC India in it's new research named Seasonality & TV Trends 2018.

Broadcast Audience Research Council (BARC) has come out with it's latest research THiNK newsletter. For the purpose of analysis, the television audience measurement agency, has considered 15 + TG. The data considered for this research is - [Period: Wk 01 '16 - Wk 08 '18; TG: 15+ yrs; Market: All India; Channels considered: All].

According to BARC THiNK, Q2 (April-June) of the calendar year is traditionally the least performing quarter, as the viewership is seen to dip during this period. April-June are the peak summer months, and the onset of the holiday season owing to summer vacations in schools and colleges.

MUMBAI: From Guru Randhawa dominating music charts or DJs belting out Zingaat , one thing’s for sure – the wave of regional music has well and truly arrived in India. No wonder, making headway into the Indian regional market seems to be every broadcasters latest target.

MUMBAI: An overwhelming number of TV viewers plan to watch the FIFA World Cup 2018 in high definition (HD) on television.

MUMBAI: American pay-TV platform Comcast has expanded its international channel line-up for Xfinity TV customers by including 42 networks including two channels from NDTV, NDTV 24×7 and NDTV Good Times.

MUMBAI: The October-December quarter of the calendar year is the strongest while the April-June is the weakest for TV viewership, according to Broadcasters Audience Research Council (BARC) India’s latest study titled ‘Seasonality & TV Trends’.

After conquering the number 1 position in kids genre, Viacom18 is now aiming to be the largest kids TV network in the country. It has displaced Turner to become the number 2 kids network. The next target is to go past Disney by growing the market share of Nick and Sonic.

MUMBAI: The latest All India Broadcast Audience Research Council (BARC) report studied the seasonal nature of television audience with respect to the viewership data over the past two years. BARC made an attempt to uncover some trends and insights that may be of value to the stakeholders for anticipating and formulating annual plans.

The broadcaster has seen an overall growth of 15 per cent in total viewership of IPL 11 compared to IPL 10 on Sony. The final match saw a growth of 41 per cent.

When Star India won the broadcasting and digital rights for the Indian Premier League in 2017 for a whopping Rs 16,347.50 crore, it meant that the broadcaster had to pay Rs 54.5 crore per match to BCCI. Back then the only question was - how is Star India going make a return on that investment?

If one thinks about the recall of IPL ads, people would easily talk about ads made by Sony Entertainment Television such as - 'Carnival ad', 'Dil Jumping Japang', 'Pista song' etc. where the broadcaster had packaged the league as entertainment as opposed to sports. Whereas when Star India launched its 'Best vs Best' campaign in March this year, it was quite evident that the broadcaster wanted to re-package IPL and wanted people to see it more like a sport than entertainment. But in terms of ad recall for IPL 11, only time will tell if fans will remember the ad made by Star India.