• Amazon, Flipkart, Myntra maintain relevance with targeted marketing

    Goa: The first day of Goafest 2019 saw the three e-commerce giants-Amazon, Flipkart and Myntra-share the stage to talk about the changing marketing ecosphere and the role of marketers.
  • Goafest 2019: Mindshare dominates Media Abbys with 14 metals, Jagran Prakashan tops Publisher Abbys

    GOA: The opening day of Goafest 2019 culminated with the coveted Media and Publisher Abbys. Mindshare was crowned the Agency of the Year, walking away with 14 of the 62 metals given away during the Media Abbys. The media agency’s haul comprised four golds, six silvers and four bronze, taking its tally to 84 points. The agency won gold for its stellar work with Close Up's 'Basant Loves Nidhi', Brooke Bond's 'Bringing two rival nations together over a different cup', Aditya Birla Capital's 'Waterfall targeting' and Lifebuoy's 'Adaptive Data Lighthouse'.
  • Abhishek Maheshwari leaves Disney for Byju's

    MUMBAI: Former Disney India country head Abhishek Maheshwari has joined ed-tech company Byju’s as the president of international business. He will be responsible for growing and developing Byju’s business globally.
  • Digital ad spend will overtake TV in two years, says Prashant Puri of AdLift

    In an interview with BestMediaInfo.com, Puri, Co-founder and CEO, AdLift, says voice search and influencer marketing will be the major growth bastions in the next two years with the former clocking a growth of more than 50% and the latter expected to have 15% more growth than digital advertising. Talking about the under-pricing by agencies to win businesses, he says those who price themselves too low cannot deliver a good performance With an exponential growth in the time spent on digital, the medium is poised to get bigger than TV in terms of ad spend in the next two years, believes Prashant Puri, the Co-founder and CEO of the leading digital marketing agency AdLift.

  • Republic TV completes 100 weeks as No.1 and expands the genre size by a massive 79%

    Republic TV on Thursday announced that it is India’s number 1 English news channel continuously for 100 weeks. The achievement also means that the channel has consistently maintained its number 1 viewership position uninterrupted since the day of launch on May 6, 2017.
  • Here's how OTT players are covering elections

    The first phase of general elections took place yesterday. The political spectacle is one of the biggest events in the country and ensures maximum eyeballs for broadcasters. News channels have already announced a plethora of shows that will help them earn advertisers’ as well as viewers’ interest.
  • ABP News Network set to expand its presence in regional markets

    MUMBAI: News broadcaster ABP News Network (ANN) is all set to expand its presence in the regional news market with the launch of new channels. The broadcaster has five new TV channel licences from the ministry of information and broadcasting (MIB) in recent.

    ANN has received licences under the names ABP Andhra, ABP Ganga, ABP Kannada, ABP Sanjha and ABP Tamil. The news broadcaster will begin its expansion with the launch of Uttar Pradesh and Uttarakhand focussed channel ABP Ganga. This channel is slated to launch on 15th April and will also be available on DD Free Dish.

  • Republic Bharat enters BARC's top Hindi news channels list in new TRAI tariff regime

    BENGALURU: Broadcast Audience Research Council of India had taken a breather in publishing data on its website between weeks 5 and 13 of 2019, ostentatiously to give the viewership post the new tariff regime time to settle down to some sort of stability. In the meantime, ARG Outlier Media launched its second news channel after the chart topper English news channel Republic TV. ARG Outlier Media’s new channel was a Hindi news channel – Republic Bharat.
  • ANN's ABP Sanjha, BBC Global News India granted TV channel licences by MIB

    MUMBAI: ABP News Network (ANN) and BBC Global News India have received a TV channel licence each from the Ministry of Information and Broadcasting (MIB).

    While ANN got the MIB nod (uplinking and downlinking) for ABP Sanjha, a Punjabi news channel, the BBC was handed a licence (only downlinking) under the channel name CBeebies, a pre-school kids channel.

  • TRAI starts consultation on entry-level net worth requirement for MSOs in cable TV services

    MUMBAI: The Telecom Regulatory Authority of India (TRAI) on Tuesday issued a consultation paper on 'Entry level Net-worth requirement of multi system operators (MSOs) in cable TV services.

    The Rule 11(3) of Cable Television Network Rules, 1994 deals with the financial strength of the applicant for grant of MSO registration without explicit details thereof.