MUMBAI: The five private direct to home (DTH) operators added 1.04 million net active pay subscribers in the October-December 2018 quarter, according to Telecom Regulatory Authority of India’s (TRAI) Indian Telecom Services Performance Indicators report for Q3 FY19.

The private DTH operators attained net pay active subscriber base of around 70.49 million as on 31st December, 2018. In the July-September 2018 quarter, the net pay active subscriber base stood at 69.45 million.

MUMBAI: Even though the digital advertising industry is showing impressive growth, touching a year-on-year rise of around 30 per cent, there is scope for it to boom when compared to the global market. “If we look at expenditure made on digital advertisements in India, the average is still 4 dollars per view, while in countries like the US and China it is quite higher. China’s ad spends per view are at $88 per view. Even sub-Sahara African regions, which have a different GDP than ours, are spending much more than us,” said Interactive Avenues (a Reprise network company), IPGMediabrands COO Shantanu Sirohi at Future of Video-India conference in Mumbai, recently.

MUMBAI: One of the most intriguing side acts during the implementation of the Telecom Regulatory Authority of India's (TRAI) new tariff order has been the sector regulator's face-off with TV audience measurement firm BARC. The latest flashpoint in this impasse involved TRAI issuing a show-cause notice to BARC.

At the core of this issue is TRAI’s insistence on BARC publishing its weekly findings on its website and the latter's sustained inaction on that front.

MUMBAI: Reliance Jio Gigafiber has topped the list of internet service providers (ISPs) with the highest speed, according to a report by Netflix. In the month of February, it had a speed of 3.61 mbps beating rivals Airtel, Spectranet and 7 Star Digital.

Since its launch in September 2018, Jio has consistently maintained its pole position in the chart giving speeds above 3.41 mbps. The report is released by Netflix to show which provider can give the best viewing experience for its videos.

Joining in the cricket frenzy, Hindi general entertainment channel Colors will give its viewers a chance to win tickets to watch Mumbai Indians play live at the stadium. The channel has associated with Mumbai Indians for this year's T20 cricket league and has announced the launch of the Colors Premier League.

At 8 am on Friday, Republic Bharat aired Prime Minister Narendra Modi’s first Lok Sabha election interview given to Republic Media Network’s Editor-in-Chief Arnab Goswami. Causing ripples not only across the political spectrum but also making global headlines, the #ModiSpeaksToBharat interview set new records on traction, engagement and impressions on the digital space.

What could be a better medium than local cable channels for politicians to give a local twist to their national agenda and reach out to the people who will vote for them. While social media might be enjoying the giant share of investments when it comes to political advertising, local cable channels across the country have also upped their importance this poll season.

MUMBAI: The over the top (OTT) industry to needs to focus on original content, distribution, personalisation, and enable content discovery as it gears up for the next phase of growth.

The consumption of OTT content has seen a huge jump thanks to the proliferation of smartphones and the sharp fall in mobile data prices after the arrival of Reliance Jio. The OTT industry has already built a strong foundation as it embarks on getting the next billion customers to the digital platform.

MUMBAI: The fragmentation of over the top (OTT) consumers will be a boon for the digital video industry, senior media executives said during a panel discussion titled ‘How Are content Owners Contending With OTT Fragmentation’?

MUMBAI: While there is a strong pitch for having a unified measurement currency for TV and digital, the video entertainment industry is at least two years away from achieving that goal. This was the sum and substance of the panel discussion at the Future of Video India 2019 summit organised by Asia Video Industry Association (AVIA).