While Zee Entertainment Enterprises announced, through a press release in May, that Tarun Katial (43) has been roped in as chief executive officer for it's over the top (OTT) platform - Zee5, Katial has been involved in the planning and making of originals for the platform right from the end of 2016, while the merger of Big FM was on-going.
Research company Ormax Media and Facebook India have a launched a report titled 'Media Effectiveness in Hindi Film Marketing' that studies and correlates the actual box office collections to a movie's marketing mix.