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SBI hands over media mandate to DDB mudramax
MUMBAI: Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties.
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GTPL Hathway launches four new in-house cable channels
MUMBAI: Multi system operator (MSO) GTPL Hathway has expanded its local cable channel offering with four new channels. The company launched GTPL Box, GTPL Action, GTPL Gold, and GTPL Retro on 6 August.
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Hindi GECs brought back tentpole shows, opened new time slots in July
MUMBAI: The Hindi general entertainment channels (GEC) brought back tentpole shows and opened up new time slots in July. The month saw the launch of eight new shows across five channels.
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Sports genre dethrones English GEC in week 32 of Chrome DM
With a growth of 31 per cent as compared to last week (31), the sports genre marked the highest opportunity to see (OTS) among all categories in week 32 of Chrome Data Analytics & Media.
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Smart Move, Netflix!: Uses Existing Sacred Games Billboards To Promote Next Original ‘Ghoul’
After setting benchmark with Sacred Games, Netflix India is all set to launch its second original series ‘Ghoul’ on August 24.
As a run up to the airing, Netflix is going all out with its promotions now, particularly with OOH. The online streaming service has used Sacred Games billboards to promote the upcoming horror miniseries. 'The Bloody Ghoul' symbol has been sprayed on Sacred Games billboards across the city.
Kinetic India is the OOH agency for Netflix while its digital creative mandate is handled by The Glitch.
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Digital Is A Major Growth Driver For Us In India: Sunita Rajan, VP-Ad & Sales, CNN
hink for a moment about where you get your news first. Though television’s popularity might be debatable today, TV news continues to be a big deal.
Global news brand CNN believes in delivering a good story-telling narrative, which is sought after by brands and users alike. Sunita Rajan, Senior Vice President, Advertising & Sales, CNN, is responsible for driving APAC advertising revenue for the organisation.
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Sony Marathi To Go Live On August 19; To Have "Aspirational Content", Says NP Singh
With new channel Sony Marathi launching on August 19, Sony Pictures Networks India is all geared up to enter a space which has already been an important growth driver for key broadcasters (read Star India, Viacom18 Media and ZEEL). Despite the existing players, the network is confident of setting itself apart through ‘differentiated and aspirational content'. With the tagline being Vinuya Atut Naati (weaving unbreakable relationships) the channel will be urban-centric, keeping its TG in mind.
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We Are Trying To Make Our Revenues Far More Attractive: CEO, Prasar Bharati
It has been over a year since Shashi Shekhar Vempati took charge as the CEO of Prasar Bharati. His attempt to give the public organisation a new direction is showing gradual results. Under his leadership, Prasar Bharati is witnessing a cultural shift in its ranks and Vempati’s big focus on digital is driving this change.
In his second interview with exchange4media, Vempati spoke about the new Prasar Bharati identity and how he plans to lead the organisation into its next phase of growth.
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"India could play against Pakistan thrice in Asia Cup 2018": Star Sports' Gautam Thaka
The CEO of Star Sports unveiled the new campaign for the upcoming Asia Cup starting September 15.While the Indian cricket team has already lost the one day series against England and seem to be performing quite poorly in the on-going test series against the same opponent, Star Sports is focusing on the brighter side of things. The channel has launched a new TV campaign for the upcoming Asia Cup 2018 that will see India pitted against their arch-rival Pakistan and other Asian teams like Sri Lanka, Bangladesh and Afghanistan.
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Aladdin’s Grand Sets, Superior Production Will Set New Standards: Business Head, Sony SAB
Sony SAB is all set for the launch of its new property ‘Aladdin: Naam Toh Suna Hoga’. The show will premiere on August 21 at 9pm and will be aired from Monday to Friday. Produced by Peninsula Pictures, ‘Aladdin: Naam Toh Suna Hoga’ retells the popular folktale of 20-year-old boy Aladdin in a new avatar fusing it with action-packed sequences.