Netflix users in India may soon see ads during their binge-watching sprees. The streaming giant is testing video promos that play between episodes of shows.
Over the weekend, users reported on
Reddit and Twitter that they were served ads in between episodes. The streaming giant clarified that the videos were not commercials but a test for "surfacing recommendations between episodes." As per media reports, the promos are full-screen videos that are personalised to the user and feature content that Netflix would have suggested elsewhere within the environment.