Aparna Bhosle was recently appointed as new business head of
Zee Entertainment Enterprises Ltd's (ZEEL) flagship Hindi general entertainment channel, Zee TV. Bhosle has been with Zee since 2012 having joined the network in 2012 as business head of ZeeQ and
Zee Anmol. Before moving to the new role, she was heading ZEEL’s English channels cluster. In an exclusive conversation with exchange4media, Bhosle talks about her new role and challenges. Excerpts:
On her new role