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Eros Now working on ad models to allow more people to sample original content
MUMBAI: Over the top (OTT) platform Eros Now, which had recently partnered mobile advertising platform InMobi, is working on ad models to allow a wider audience base to consume its original content.
Eros Now is primarily a subscription video on demand (SVoD) platform and most of the premium content including originals is behind the paywall. The OTT platform doesn’t want subscription to be a hindrance in attracting new audiences.
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&TV refreshes brand philosophy with new campaign, new shows
&TV, the second general entertainment channel of Zee Entertainment Enterprises Ltd’s (ZEEL), has unveiled its new campaign, ‘Hai Khaas Har Andaaz’. The channel has also refreshed its show line-up.
‘Hai Khaas Har Andaaz’ has been created by Lowe Lintas and celebrates the “non-conformist mindset” of the new-age viewers.
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TRAI vs. Star India case: next SC hearing on September 25
The Supreme Court has deferred the hearing of Star India’s petition against TRAI tariff and inter-connect order to 25 September 2018...
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Jio continued to add subscribers reapidly in July 2018
MUMBAI: Mukesh Dhirubhai Ambani’s largest startup in the world in the form of Reliance Jio Infocomm Limited, or simply Jio, continued adding subscribers at almost constant rate in the month of July 2018 (Jul-18) according to Telecom Regulatory Authority of India (Trai) Telecom subscription data.
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Discovery Kids gets five advertisers on-board for ‘Little Singham Squad’
MUMBAI: Discovery Kids has roped in five sponsors for the launch of its all India school contact programme titled ‘Little Singham Squad’ targetting more than 500+ schools in 11 cities across the country.
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ISRO to launch 3 satellites for high-speed bandwidth connectivity
MUMBAI: To provide high-speed bandwidth connectivity to rural areas, the Indian Space Research Organisation (ISRO) will launch three more satellites as a part of the government’s digital India programme, according to a report by the Press Trust of India.
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Studio Mojo looks to ride the OTT wave with regional content
MUMBAI: Regional video entertainment network Studio Mojo, founded by former iStream CEO Radhakrishnan Ramachandran, is looking to cash in on the boom in the over the top (OTT) space.
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Grapes Digital wins communication mandate for Realme smartphone
MUMBAI: Marketing agency Grapes Digital has bagged the strategic communication mandate for Realme, following a successful multi agency pitch. The agency has been entrusted with the task to activate and manage the entire communication strategy and reputation of Realme and elevate the brands presence to greater heights.
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Global TV audience is growing but we can't be careless about digital: Jamie Angus, BBC
Early this year, BBC appointed Jamie Angus as Director of the BBC World Service Group. As Director, Angus leads the BBC’s global news services - BBC World Service, BBC World News and BBC.com - as well as BBC Monitoring. Angus joined BBC in 1999 and completed more than 20 years with the news organisation.
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Synamedia sets out corporate vision, strategy and investment focus
LONDON: Synamedia, the new company that will be formed from the sale of Cisco’s video processing and video solutions business to private equity firm Permira funds today revealed its vision and investment focus as an independent entity