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MUMBAI: While the ad volume on TV has been on a growth trajectory, the quantum of TV advertising and impressions witness a major spike during the festive season, according to a Broadcasters Research Council of India (BARC) India study ‘Advertising During Festivals’.
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MUMBAI: With a growth of 0.34 per cent as compared to last week (39), the English news genre marked the highest opportunity to see (OTS) among all categories in week 40 of Chrome Data Analytics & Media.
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MUMBAI: Although web-series is the most discussed form of OTT content, some of the streaming services are also investing in content-driven original movies. Both international OTT players and home grown platforms in India have added original movies to their content catalogue.
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MUMBAI: East India’s content production company SVF Entertainment’s operating income has registered a 15.5% decline at Rs 168.9 crore for the fiscal ended 31 March as against Rs 199.9 crore in the previous fiscal.
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MUMBAI: Media conglomerate ZEEL and telecom operator Reliance Jio Infocomm have signed an agreement under which Zee’s entire content library will be available on Jio’s platforms with immediate effect.
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Facebook today announced new initiatives and expansions in existing programs for the growing startups ecosystem in India. The social media giant reaffirmed its commitment to offer support to more entrepreneurs and startups through its programs.
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As per a 2017 Google-KPMG Report, nine out of every ten new internet users (between 2016-2021) are likely to be local language users. And most of these users are likely to come online through their smartphones. At the recently concluded Digipub World (our convention for and about the business of online publishing) four experts discussed whether and how web publishers can make good on this growing demand for local language content - and the challenges they face when doing so. The talk was moderated by Ashwini Gangal, executive editor, afaqs!.
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MUMBAI: After Aparna Bhosle’s elevation in the Zee Entertainment Enterprise Ltd (Zeel) from the premium English cluster head to now being the business head of Zee TV’s Hindi GEC channel, Shaurya Mehta along with handling the lifestyle genre, Living Foodz, is also given the additional responsibility of donning the hat of the premium English cluster-- Zee Cafe, &flix and &prive.
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MUMBAI: The state of sports industry over the next three to five years is estimated to grow by 5.3 per cent in Asia and 9.4 per cent in Middle East and Africa (ME&A) according to PwC Sports Survey 2018. Despite the prediction in Asia and ME&A, globally the industry will witness a drop of 10.2 per cent.
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MUMBAI: The Walt Disney Company, as part of the integration planning for its pending acquisition of 21st Century Fox, today announced plans for a new organisational structure for its media networks segment, conditional upon closing of the deal.
