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CNN devises multiplatform strategy to grow ad rev in India
MUMBAI: In an increasingly competitive news channel environment, CNN International’s focus rests on a multiplatform strategy to bolster its client roster and build repeat business from the country.
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ZMCL aims to reduce rev dependency on national news channels
MUMBAI: Zee Media Corporation Ltd (ZMCL) is reducing its revenue dependence on national news channel by unlocking the value of regional news channels. ZMCL’s revenue contribution from the regional news channels has been increasing even as the dependence on national news channels is slowly reducing.
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Telecom companies brace for a 4% fall in average revenue per user
Telcos are in for a tough quarter as analysts predict a 3 per cent fall in average revenue per user (ARPU) on a sequential basis during the second quarter. This is likely to result in a 3-5 per cent decline in India wireless revenues.
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Hotstar and HOOQ enter first-of-its-kind partnership to drive growth in India
Hotstar and HOOQ, two of the country's major Video-on-Demand (VOD) platforms, have forged a first-of-its-kind partnership. With HOOQ's 6000-hour catalogue of Hollywood movies and TV shows made available to Hotstar Premium users, the service is able to leverage Hotstar's massive scale of over 150 million monthly active users.
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UC Ads lends a hand to individual content creators in India
MUMBAI: Mobile marketing in India is no longer a side dish. It’s the entree. Brands know today that they need to invest a good chunk of their marketing budget to mobile ads. Sensing the opportunities in the evolving market, Alibaba Mobile Business group’s UCWeb launched innovative mobile marketing platform, UC Ads, last year.
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GSK assigns global media account worth $1.5 Billion to Publicis
GlaxoSmithKline’s (GSK) has assigned global media account to Publicis following a competitive pitch which started in May 2018.
In a statement to Adweek, a GSK spokesperson said: “GSK periodically reviews its reviews its media buying arrangements to ensure they are continuing to deliver the best value to the business.”
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ABP Group’s broadcast biz drives FY18 profit growth
MUMBAI: Media conglomerate ABP Group’s broadcast business under ABP News Network (ANN) has fired its FY18 net profit growth. The company’s net profit has jumped to Rs 99.87 crore for the fiscal ended 31 March 2018 compared to Rs 53.83 crore in the previous fiscal.
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Zee Bangla aims for complete domination in its new avatar
MUMBAI: After toppling Star Jalsha to become the number 1 Bengali GEC, ZEEL-owned Zee Bangla is gunning for a complete dominance across the 14 time slots.
Zee Bangla and Zee Bangla Cinema business head Samrat Ghosh claimed that Zee Bangla is a leader in 11 out of 14 time slots.
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Hindi GECs gear up for festive season with new shows
MUMBAI: With festive season around the corner, Hindi GECs are wooing viewers with the launch of new shows in October.
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MTV to come up with 10 hours of original content per week
Viacom18's youth entertainment channel, MTV India has announced 10 hours of original content per week. As a part of the plan, the channel has already launched the fourth season of India's Next Top Model on October 6. The channel is launching Elevator Pitch, a quirky speed-dating show on October 12 and Ace of Space, a reality show built on the Darwinian principle of survival of the fittest, on October 20.