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In a recent development, Viasys Digital Network will be launching a new 24/7 Marathi news channel, Time Maharashtra. The channel is expected to go on-air from the last week of December 2018. The tagline of the channel is 'Feel The Pulse of Maharashtra'.
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MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media.In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market.
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MUMBAI: The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.
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Facebook has been accused of intentionally obfuscating the problem of overstated average watch times on paid video ads for more than a year. The charge has been made by a group of digital marketers who filed a lawsuit in the US, according to media reports.
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Magzter, the digital magazine news-stand, has now crossed 50 million downloads, which is a phenomenal achievement by any yardstick. This humongous feat has become possible due to Magzter's consistent efforts in introducing innovative new features every month to attract new users across the globe.
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Regional is the new national is something that everyone is talking about. Language channels are making their presence felt and the buzz is that they will drive the next wave of growth in television. But while the regional success story has become the talk of the town and opened up new opportunities for broadcasters and advertisers, there is a general feeling that ad rates in the segment have not really matched up with the growth.
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At Digipub World 2018, a panel of experts discussed what has now become a hot subject in the Indian web publishing space - will Indians pay for content? The session was moderated by Colin Morrison, who co-runs Flashes & Flames, a media blog.
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MUMBAI: After a long tenure of being strict in awarding channel licenses, the Ministry of Information and Broadcasting (MIB) has finally become lenient. In the month of September, eight new channels received licenses while none saw their licenses cancelled as on 30 September 2018.
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MUMBAI: Regional is the hot new space for broadcasters and they have taken big bets on vernacular languages to garner higher ratings. Sony Pictures Network India (SPNI), which already has its presence in the Bengali space, saw the potential in Marathi market and made a move to launch its channel on 19 August 2018.
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BENGALURU: Hindi GECs or general entertainment channels draw some of the largest eyeballs across India. “My aim is to get that extra tear from the housewife’s eyes during primetime. I want to keep her riveted to my programmes, to my channel,” the head of a cluster of channels in South India once said.
