MUMBAI: After a lull in August, new show launches on Hindi general entertainment channels (GECs) gained pace in September. The month saw the launch of nine new shows – five fiction and four non-fiction – across five channels Sony Entertainment Television (SET), Colors, Star Plus, Zee TV and &TV.

Bengaluru: Carriage fees have dropped by approximately 5 per cent for existing deals and by about 7 per cent for new channel launches is one of the highlights of the seventh edition (R7) of the Chrome Carriage Optimizer Annual Report (CCO) by Chrome Data Analytics & Media (Chrome DM).

Shikha Kapur, CMO, Fox Star Studios, thrives in the chaos of the digital ecosystem. “It is an ecosystem of chaos because of its volatility. The unprecedented rate in which consumers change behaviours because of the rapidly evolving omni-channel world they live in is challenging us to rethink our understanding of them. It is forcing us to question the status quo and the sacred cows” she explains and quickly adds “But growth is found in chaos."

In today’s environment where customers are exposed to a deluge of content, both visual and textual via the digital platforms, how to make your communication stand out? Well, storytelling seems to be an effective approach to make a deeper connect and engage.

The 23rd Edition of the Big Bang Awards by The Advertising Club Bangaluru brought to fore the rising talent pool in the advertising industry. Mindshare India bagged four Big Bang Awards including Media Agency of the Year, Digital Agency of the Year and Integrated Media Campaign of the Year. The Social Street once again bagged the Creative Agency of the Year Award. Hindustan Lever Limited Won the Client of the Year Award, winning across several categories.The awards received over 1150 entries from across the country this year.

MUMBAI: For brands, it has become very important that their ads are being viewed in a safe environment after the recent YouTube fiasco wherein ads by reputed brands appeared alongside extremist and illegal content.

While YouTube gobbles most of the digital video ad spends, independent OTT players stand to gain if they provide a safe environment to brands. At the same time, there is an opportunity for the OTT platforms to focus more on regional content which is a white space.

MUMBAI: The ministry of information and broadcasting (MIB) has directed sports broadcasters to intimate public broadcaster Prasar Bharati about the sporting events of national important 45 days prior to the start of the event.

This, the ministry said, will enable Prasar Bharati to approach the rights holders well in time before the start of the event for better planning, scheduling, marketing and coordination with the rights holder.

MUMBAI: Millions to television viewers will miss out on the Asia Cup final between India vs Bangladesh since the Star Sports channels are not available multiple cable TV networks.

According to Chrome DM All India (U+R) week 39, Star Sports channels are not available in 56.2 million homes. The total TV households in India stands at 197 million.

The research agency further stated that Star Sports 1 is not available in 47% homes or 56.2 million homes. Star Sports 2 is only available in 32% of homes while Star Sports 1 Hindi is unavailable in 49% of homes. Star Sports Select 1 is not available in 50% of homes.

MUMBAI: Sun TV Network’s second Tamil GEC Sun Life targeted at millennials will launch on 7 October.

The network is re-branding its hybrid movie and music channel Sun Life as a GEC with fresh content. The channel, which has been in the works for three months, will have 24 hours of original content a week.

Sun Life will be targeted at youth in 18-30 age-groups. The channel will have a mix of fiction and non-fiction content which will have a high dose of glamour quotient. Reality shows will be an important part of the channel’s programming.

Zee Anmol retained its leadership position this week in Broadcast Audience Research Council (BARC) data for week 38 of 2018 in the Hindi GEC (U+R) market. Dangal TV and Star Bharat swapped their fifth and sixth positions in the rural market, whereas Colors dominated the market by replacing Sony Entertainment Television this week as compared to the previous week in the urban.