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Star is going full throttle to recover the massive investment it had made in buying the TV and digital rights of IPL for five years. An industry estimate says the broadcaster had made nearly Rs 3,000 crore from ad and distribution revenue. Star now requires a massive push to ensure IPL doesn't turn into a white elephant for it
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Mumbai: Colors is strengthening the early prime time slot with the launch of new show ‘Khatra Khatra Khatra’, the show will premiere on March 11th and will air every Monday to Friday at 6:00 pm
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White Label ATMs (WLAs) or private non-bank ATM setups which are permitted by the Reserve Bank of India (RBI) to display third-party advertising are the latest advertising solution for brands looking to target audiences in the media-dark regions of the country.
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As the competition in the streaming space grows, AT&T has announced a sweeping restructuring of its Warner Media entertainment unit. The move is seen by many as an attempt to streamline operations as the company prepares to take on Netflix
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MUMBAI: Star India’s second Tamil GEC Vijay Super is being relaunched as a Tamil movie channel. The channel, which was launched as a Male-focussed general entertainment channel in August 2016, will also sport a new look from 10th March
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MUMBAI: Video on demand (VoD) ZEE5 has premiered its Marathi original show ‘Sex, Drugs & Theatre’. ZEE5’s latest 10-episode web series premiered on 5th March.
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MUMBAI: The ministry of information and broadcasting (MIB) has issued a notice asking all broadcasters and teleport operators against unauthorised use of Satellite news gathering (SNG) and Digital Satellite News Gathering (DSNG) equipments.
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Multi-lingual digital entertainment platform ZEE5 and Apigate announced their very first roll out for Malaysia with Celcom to bring the largest bouquet of content across languages to Celcom’s customers in Malaysia
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Hotstar recently announced its foray into digital content for a billion screens with Hotstar Specials. For its initial slate of soon to be launched Specials, it has partnered with Applause Entertainment, the content studio from the Aditya Birla Group. The four shows in the initial slate are - Criminal Justice, The Office, Hostages and City Of Dreams
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Marico has awarded digital creative duties for its botanical hair tonic, True Roots, to Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective
