MUMBAI: The Delhi High Court directed the centre on Monday to release all the Tata Sky set-top boxes, barring five pieces, which were seized by the government for not displaying the maximum retail price.

A bench of Chief Justice Rajendra Menon and Justice AJ Bhambani, in an interim order, directed the Ministry of Consumer Affairs to release the over six lakh STBs it had seized in January but allowed it to keep five of those for continuing with its probe.

MUMBAI: The last decade has been disruptive for media, advertising and marketing with the evolution of digital. However, Sam Balsara, the veteran in advertising industry, feels that media buying has not been able to keep pace with that change. He also said that the currency that really should be looked at from marketing point of view is cost per unit of brand outcome rather than CPRP or CPT.

Properties such as Indian Premier League, Indian Super League and Kabaddi Premier League have created a momentum around the sports economy in India. Majority of private broadcasters are cashing in heavily on these properties to drive brands to the channels.

Viacom 18 recently moved Rishtey and Rishtey Cineplex out of Free Dish and absorbed it under the Colors' umbrella as pay channels. It is one of the major movements that happened after the new tariff order came into being. From March 1, the channels were rebranded as Colors Rishtey and Colors Cineplex. The aim is to establish themselves as a premium entertainment destination.

The OTT space is expanding rapidly and there is scope for all players to grow together, said Amogh Dusad, Head Content, Partnerships and New Initiatives, Digital, Sony Liv, and Sameer Saxena, Chief Content Officer and Head of TVF Originals at The Viral Fever. 

They spoke to exchange4media at the launch of ‘Tripling Season 2’, the celebrated web series by The Viral Fever - TVF originals. 

MUMBAI: Colors Tamil is all set to celebrate its first anniversary milestone with the launch of a singing reality show, called ‘Singing Stars’. The show focuses on the ‘strength of a relationship’, will feature unique duos come together and give enthralling performances in unison. It will premiere on 16 March every Saturday and Sunday at 8 pm.

MUMBAI: With the upsurge in demand for OTT platforms in India, the future of broadcasters has been debated much. TV still has enough headroom to grow thanks to underpenetrated households. While the players in the ecosystem firmly believe that TV is not going to die soon, they also think broadcasters need to rethink their content.

Keeping in mind the dearth of sports lifestyle news and the increasing demand for it from the fans, Digi Osmosis, the boutique entertainment and sports digital agency, has launched Sportswallah: India’s first Sports Lifestyle app.

Discovery platform Taboola has announced an exclusive partnership with media company Zee Media. Set for a two-year duration, the partnership will see Zee Media implement Taboola Feed on desktop, mobile web and in-app to increase user engagement and generate additional revenue.

The Small Big Idea has won the social media mandate for Zing. As per the mandate, the agency will be involved in rendering a newfangled look to Zing’s social media.

Further, it’ll look after the creation of social media strategies, deliver relatable content for the audience and create a strong digital community. The agency will focus on curating content for the shows ‘Aye Zindagi’ and ‘Pyaar Tune Kya Kiya’.