Viacom18’s Hindi GEC Colors is back with season 3 of its live interactive singing show Rising Star, following the success of its earlier two seasons.

The show, which goes on air on March 16 and will be telecast every Saturday and Sunday, at 9pm, banks heavily on radio and digital as part of its 360-degree marketing strategy, which will include outdoor promotions and a pan-network presence as well. The channel is going all out on radio and has associated with all top radio networks for the show.

In Week 8 of the RAM Ratings, Fever FM continues to retain its dominance in Mumbai and Delhi, while Radio City and Radio Mirchi lead in Bangalore and Kolkata respectively. 

In Mumbai, in a universe of 12.2 million listeners, Fever FM held a 17.5 per cent share, followed by Radio City and Radio Mirchi. Early morning, followed by mid-morning and morning time band observed the highest listenership on total radio.

MUMBAI: Uday Shankar believes one of the most ‘powerful’ means of fuelling the next decade of growth for India’s media and entertainment industry is for the government to ‘unshackle the instruments of monetisation’. Driving home his point, the veteran executive cited the Telecom Regulatory Authority of India’s (TRAI) as an example.

​MUMBAI: India is the world’s second-largest smartphone market, a key battleground for a number of brands. As per a Counterpoint report, the premium smartphone market in the country saw a growth of 8 per cent in 2018 and leading the roost was a relatively younger brand OnePlus, holding 30 per cent of the market share.

India is gearing up for General Elections and the schedule of polls are soon to be declared by the Election Commission of India. Media houses across the country are also gearing up for the polls, channels both national and regional are dishing out election oriented programs. The TV viewership is also expected to rise during the election period. According to media experts the TV viewership during the election period is expected to go up by 60 per cent and few regional players are expecting a 100 per cent rise in the viewership.

The EY-FICCI report 'A billion screens of opportunity' was launched today at FICCI Frames 2019. It suggests the Indian Media and Entertainment (M&E) sector reached ₹1.67 trillion (US$23.9 billion) in 2018, with a growth of 13.4 per cent over 2017. With its current trajectory, the sector in India is expected to cross ₹2.35 trillion (US$33.6 billion) by 2021, at a CAGR of 11.6 per cent.

MUMBAI: For the second consecutive season, the NBA will schedule a weekly game for live primetime broadcast in India every Sunday evening on SONY TEN 1.  In conjunction with the primetime games, the NBA has launched a video campaign which highlights the differences of watching and enjoying the game in the morning and at primetime.

MUMBAI: Star India-owned video on demand (VoD) platform Hotstar will be unveiling a new subscription model soon, a senior company official has said. Without getting into the details, Star India EVP and Head Hotstar Original Content Nikhil Madhok said that the new subscription model will be unveiled in 10 days’ time.

MUMBAI: Kerala-based multi system operator (MSO) Asianet Satellite Communications has deployed Rs 130 crore in capital expenditure (Capex) in FY19. The company had planned a substantial capex programme of about Rs 200 crore over FY18-FY19, mainly in the broadband segment, using the GPON fibre-to-home technology.

​MUMBAI: While TV still remains the primary avenue for major brands to break their bank on advertising expenditure (adex), digital is slowly but surely capturing a bigger slice of that pie. According to the FICCI KPMG 2018 report, adex on Hindi GECs saw a decline of nine per cent in FY18 while regional channels witnessed an increase of 5.4 per cent. The new tariff order is likely to ensure that trend continues in FY19 as well, industry experts feel.