MUMBAI: T TV, Taur Punjab Di, is the latest 24 hour free to air channel being launched by Teleone Consumers Product Pvt Ltd which is a part of DV Group of companies and is aimed at providing quality entertainment to the north Indian audience.

MUMBAI: Big Ganga, ZEE Entertainment Enterprise Ltd’s Bhojpuri general entertainment channel in Bihar, Jharkhand, and Purvanchal is all set to cater to the demands of its audience for original content with two hours of weekday and one hour of weekend with four new shows.

MUMBAI: The Indian movie industry is one of the richest in the world and its content has been gaining patrons worldwide. But producers still believe that the industry doesn’t have the pulse of audience preference.

MUMBAI: ARG Outlier Media Asianet News, which owns channels like Republic TV, Republic Bharat among others, has accused TV18 Broadcast Ltd of flouting Telecom Regulatory Authority of India’s (TRAI) 3 December 2018 directive to broadcasters and distribution platform operators (DPO).

MUMBAI: With Amazon flexing its muscle and soon to be Disney-owned Hotstar in the fray, the Indian OTT market is super competitive and exciting, feels Netflix CEO Reed Hastings. "There is also lots happening on Amazon, and on Hotstar, which is now going to be owned by Disney... It's a super competitive, exciting market,” he was quoted as saying by news agency IANS.

MUMBAI: The Indian Premier League (IPL) continues to be a magnet for brands to reach out to their consumers even as the TV broadcast industry is in the midst of its biggest change ever.

The Telecom Regulatory Authority of India’s (TRAI) new regulatory framework, which puts the power of choosing channels in the hands of the consumers, has the potential to impact the reach of the TV channels.

BENGALURU: The FICCI M&E 2019 report says that 43 percent of the 885 private TV channels in India are ‘news channels’. It further states that news, which commands a 7 percent share of viewership, garnered a disproportionately high share of advertising volumes.

MUMBAI: The TV industry is growing and so is kids’ viewership. Since 98 per cent of India is still single TV homes, co-viewing is extensive and leads to better targeting options while demand for localised content and regional content are a boon to creators. Broadcast Audience Research Council (BARC) India unravelled its findings on ‘Catching the youngest viewers’ at FICCI Frames 2019 held on the third day of the event. BARC India senior VP business development partnerships Elbert D’silva shared that 21 per cent of total viewership on linear TV sets comes from kids. 

MUMBAI: Star India MD Sanjay Gupta has said that the measurement of screens, content, and advertising needs to be democratised. Speaking at the ISA CEO Conference, Gupta said that the democratisation will ensure that measurement will happen across screens.

MUMBAI: One of the un-expected beneficiaries of the Telecom Regulatory Authority of India’s (TRAI) new pricing regime for TV broadcasting could be the over the top (OTT) platforms.

According to FICCI-EY report ‘A Billion screens if opportunity’, the OTT platforms are sure to benefit due to increased parity between television and OTT consumption – both in terms of content choice and costs.The TRAI’s new tariff order, it stated, can have implications on total viewership, free television, channel MRP rates and advertising revenues. While its implementation could take up to six months, we can expect a lot of changes.