March 31, 2019, was the last day for cable and satellite consumers to migrate from the old regulatory framework to the Telecom Regulatory Authority of India's (TRAI) New Tariff Order (NTO). As per TRAI, there are 170 million cable and satellite households in India of which 70 million are direct-to-home (DTH) subscribers and 100 million are cable TV consumers.

MUMBAI: English movies genre grew in week 13 of Chrome Data Analytics and Media with 8.46 per cent. In this genre, Movies Now channel gained the highest OTS with 28.5 per cent in six metros.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH. 

MUMBAI: 34 per cent of the digital marketing spend by smartphones in 2019 will be done to improve search results including keyword bidding and SEO. This is according to the findings of TechARC's first edition of ‘Smartphone Digital Marketing in India’ that gave an overview of how the smartphone brands are spending over various platforms.

MUMBAI: Media Partners Asia (MPA) has found that India accounted for 62 per cent of Asia Pacific pay channel revenues in 2018, led by Star India (now owned by Disney) and Sony. If revenues from Star and Sony India are excluded, Southeast Asia leads, contributing 32 per cent of revenue in 2018, driven by Disney (including Fox), WarnerMedia and BeIN. India would then contribute 18 per cent, led by Disney, Discovery and WarnerMedia, followed by Japan with 16 per cent, led by Disney, Discovery, WarnerMedia and Viacom. Hong Kong & Taiwan and Australia & New Zealand contribute 10 per cent each in this scenario.

MUMBAI: Despite the overwhelming growth of the OTT sector, players still need to pay more focus on issues such as content discovery, distribution, partnerships across verticals.

The Future of Video India 2019 organised by Asia Video Industry Association (AVIA) hosted a session on “Capturing the next billion subscribers”. ZEE5 India CEO Tarun Katial, Amazon Prime Video India director and country general manager Gaurav Gandhi, Viacom18 Digital Ventures marketing and partnerships head Akash Banerji and Discovery digital business and partnerships director Issac M John participated in the panel moderated by TriLega partner Nikhil Narendran.

Announcing its plans to expand base across various media verticals, India-centric Hindi infotainment channel Epic TV has revealed its vision to build itself as a media network with new ventures under the banner of ‘In10 Media’.

As part of its plans, the company has announced the launch of two new television channels to go on air later this year – Epic Plus, an HD offering and ShowBox, a Free-To-Air (FTA) channel.

Zee Cinema has unveiled its new brand philosophy, ‘Jazba hai jeene mein, jab cinema hai seene mein’, which captures the emotion of achieving the unachievable. Zee Cinema’s brand positioning ‘Seene mein cinema’ is aimed at inspiring every Indian to make the most of everything that life has to offer.

With the General Elections of the world’s largest democracy round the corner, Aaj Tak has planned an innovative style of bringing the pre-election momentum and excitement from across the country through a pop-up studio called - ‘Aaj Tak Chunav Studio’.

With an interesting concept of a roving studio inside a container, the mobile studio of Aaj Tak, Chunav Studio will travel across 7 states and 26 cities in India over a period of 6 weeks covering over 8000 kilometers.

Tiranga TV has appointed Maneesh Chhibber as its new editorial head. He will be part of news channel’s core team and will head the editorial team at the channel.

Prior to this role, Chhibber was part of the leadership team at The Print as Editor - Investigations and Special Projects.

Chhibber is counted among India’s top legal, politics and government reporters who has also served stints at The Tribune, Hindustan Times, The Indian Express and DNA.

Indian viewers lapped up sports on TV in the year gone by, data from BARC has revealed. As per BARC India’s ‘What India Watched In 2018’ report, tournaments for Kabaddi, Wrestling, Football, Hockey, Badminton, and marquee events like FIFA World Cup and Asian Games all boosted sports viewership with their own peaks.