MUMBAI: The Telecom Regulator Authority of India (TRAI) chairman RS Sharma has claimed that almost all TV customers have been migrated to the new tariff regime for the TV broadcasting sector.

Speaking to IANS, Sharma said that “there is around 100 per cent conversion rate” in response to a query about the shift from the old system to the new one.

MUMBAI: As the country gears up for the high-stakes general elections, the TV news broadcasters are trying to make the most it from the event by launching dedicated programming.

With the news viewership expected to go through the roof, the news channels are also eyeing double-digit ad revenue. To stand out from the clutter, the news channels are trying new innovations in programming as well as the way the news is presented.

MUMBAI: With the implementation of the new TRAI regulation in full swing and the 31st March deadline approaching soon, YouGov asked consumers about how favourably do they see the new regime and what according to them could be the impact of this change on their TV viewing habits.

The research shows that 9 in 10 people (92%) are aware of the new TRAI tariff order and three in four (76%) have already made alterations to their DTH subscription as per the new guidelines.

MUMBAI: Sports genre grew in week 12 of Chrome Data Analytics and Media with 3.30 per cent. In the sports genre, DD Sports gained the highest OTS with 90.4 per cent in all India 1L+ market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.

MUMBAI: In a significant move, the Broadcast Audience Research Council (BARC) India recently announced the integration of TV and out-of-home (OOH) TV viewership in its media workstation software. The decision will allow BARC India subscribers to get a comprehensive understanding of the overall viewership.

MUMBAI: TRAI chairman RS Sharma has said that the implementation of the new tariff scheme has reduced monthly TV bills. This is because people have the power to choose channels of their choice. 
Speaking to news agency ANI, Sharma said that TRAI is collating data which will demonstrate that monthly bills do not increase. "On average, 90 per cent of people watch less than 50 channels. Even my monthly TV bill has come down from Rs 700 to Rs 236 per month."

MUMBAI: DTH operator Tata Sky has been banking on value-added services (VAS) for a long time to differentiate itself from competitors. Its newly launched Tata Sky Theatre has emerged as one of the fastest growing services. While there have been speculations on the new tariff order’s impact on such services, Tata Sky chief commercial officer Pallavi Puri said the new price regime has not affected its VAS portfolio at all.

History TV18 is coming up with the story of Hinduism’s sacred site Dwarka, its presiding deity and the love of His people in ‘Dwarkadhish: Kingdom of Krishna’ from March 27 at 9 pm.

The one-hour film brings to life the legends of Krishna, the stories of Dwarka, of Dwarkadhish temple and the devotion of the faithful. Mythologist and author Devdutt Pattanaik decodes the appeal of Krishna, beliefs, practices and ritual worship. The film also counts down to Dwarka’s biggest annual festival Janamshtami, the celebration of Shri Krishna’s birth. It will show how Dwarka and its grand temple transformed, amid special ceremonies, community prayers and grand celebrations.

Tata Sky announced the launch of its theatre service, Tata Sky Theatre, powered by Zee Theatre, last year. It brought theatre to television with a monthly subscription of Rs 75. There are also behind-the-scenes footage, interviews and trivia apart from over 100 plays. It is the first ever ad-free service to air plays on television. Now the DTH provider is looking to get regional plays as a part of their offerings followed by short-format content.

MUMBAI: Dish TV India board has approved the appointment of CEO Anil Dua’s as an Additional Director of the company in the category of Executive Director. Dua’s appointment is effective from 26th March, 2019 until the conclusion of ensuing Annual General Meeting of the company to be held in the calendar year 2019.

The company said that the appointment has been done on the basis of the recommendation of Nomination and Remuneration Committee, confirming that Dua is not debarred from holding the office of Director pursuant to any SEBI order or any other such authority.