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ABP Network's Punjabi news channel ABP Sanjha, which was available only on digital platforms till now, has launched as a satellite channel on the direct to home (DTH) platform Tata Sky. Interestingly, the launch comes ahead of the 2022 assembly elections in five states including Punjab. This is a big leap for a channel that was actually slated to launch in 2014. The earlier launch plan didn't fructify since Fastway Transmission, the biggest cable TV distribution platform in Punjab, was not willing to carry the channel.
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Marking its debut in the Hindi business news genre, Times Network today launched ET Now Swadesh, with the promise of taking India’s growth opportunity to its teeming multitudes.
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Following a successful launch of its first Hindi news channel - Times Now Navbharat (launched on August 1)- Times Network marks its foray into the Hindi Business News category with ET NOW Swadesh.
The Hindi business news channel will go live on October 4.
Last week, Times Network appointed seasoned financial & business journalist Nikunj Dalmia as the Managing Editor of its Hindi Business News Channel, ET NOW Swadesh.
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Sony Pictures Networks India (SPNI) and Zee Entertainment Enterprises Ltd. (ZEEL) today announced that they have entered into an exclusive, non-binding Term Sheet to combine both companies’ linear networks, digital assets, production operations and program libraries. The non-binding Term Sheet provides an exclusive negotiation period of 90 days during which ZEEL and SPNI will conduct mutual diligence and negotiate definitive, binding agreements. The combined company would be a publicly listed company in India and be better positioned to lead the consumer transition from traditional pay TV into the digital future.
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Mumbai: Star Maa, the Telugu GEC from Star Network has toppled Tamil GEC Sun TV to emerge as the top channel in the Broadcast Audience Research Council (BARC) India list for week 36 (4-10 September). The channel recorded weekly AMAs of 2838.83 as against 2494.98 AMAs in week 35 when it was at the third spot. Hindi GEC Star Plus found itself at the second position with 2817.67... https://www.indiantelevision.com/television/tv-channels/viewership/star-maa-topples-sun-tv-in-week-36-barc-210918
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MTV Insights Studio has launched the 2021 edition of its MTV Youth Study titled ‘Atmanirbhar by Circumstance’, to steer marketing and communications for youth in the right direction. ‘Atmanirbhar by Circumstance’ is India’s largest youth research and a go-to handbook for the advertising and marketing community that provides a comprehensive overview of India’s Gen Z population. The in-depth qualitative and quantitative study reflects Gen-Z’s behaviour, mindsets, habits and perceptions.
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Star Maa emerges as the most-watched channel in week 36, according to the Broadcast Audience Research Council (BARC) India. The channel registered 2838.83 (000s) AMA. Star Plus grabbed the second spot this week with 2817.67 (000s) AMA followed by Sun TV on the third spot with 2789.9 (000s) AMA.
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Prime minister Narendra Modi on Wednesday launched Sansad TV, highlighting it as another important chapter in India's parliamentary system. The channel has been created by merging Lok Sabha TV and Rajya Sabha TV and will be led by retired IAS officer Ravi Capoor who was appointed as the chief executive officer of the channel early this year.... https://www.indiantelevision.com/television/tv-channels/viewership/sansad-tv-launched-pm-modi-calls-it-a-new-chapter-in-india-s-democratic-system-210916
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Pay TV subscription revenue is expected to reach $7.6 billion by 2026 over $6.4 billion in 2021, stated Media Partners Asia in its latest report on India’s online video market, which also highlights the increasing market share of Direct-to-home (DTH) even as cable TV remains in structural decline.... https://www.indiantelevision.com/dth/dth-services/dth-expands-even-as-pay-tv-market-saturates-210916
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Describing regional markets as the ‘strong new bulwark of growth in the M&E industry’ Kevin Vaz, Head of Entertainment, Star & Disney India states that the strength of the Star India’s regional brands has allowed them to forge deep emotional connections with audiences across demographics and emerge as preferred destinations in regional entertainment. In the markets where Star is a challenger brand, he points out that Star Suvarna has posted 50% growth over FY19 levels in Karnataka and Star Vijay is poised to acquire a far stronger presence in Tamil Nadu. Here are edited excerpts from the interview with Vaz.
