Week 33 of Chrome DM sees highest growth of 3.00% for infotainment
Indian Television | 24 Aug, 2018
Week 33 of Chrome Data Analytics & Media saw the highest growth of 0.33 per cent compared to week 32. The infotainment genre was the top gainer with 0.33 per cent growth.
Sports genre dethrones English GEC in week 32 of chrome DM
Indian Television | 18 Aug, 2018
MUMBAI: With a growth of 31 per cent as compared to last week (31), the sports genre marked the highest opportunity to see (OTS) among all categories in week 32 of Chrome Data Analytics & Media.
Sports the most benefitted genre in week 30 of Chrome DM
Indian Television | 30 Jul, 2018
With a growth of 0.8 per cent as compared to last week (29), the sports genre marked the highest opportunity to see (OTS) among all categories in week 30 of Chrome Data Analytics & Media.
Chrome DM services help optimise viewership ratings: Pankaj Krishna
Indian Television | 26 Jul, 2018
As you walk into the Chrome Data Analytics & Media’s office on the outskirts of Delhi, you see the company chief executive Pankaj Krishna 'talking to himself’ in the wide-glass paned conference room. Only after being ushered in, you realise
Indian consumers pick natural products over ‘chemicals’
In the last 10 years, consumer preference for skincare products labelled organic, herbal, Ayurvedic—broadly categorized as natural products—has almost doubled, according to a survey. Chrome Data Analytics & Media (Chrome DM), a primary research and data analytics company, examined the usage and adoption of natural skincare products across India earlier this year in a survey customized for Mint.
Hindi GEC most benefited genre in Chrome DM week 26
Indian Television | 04 Jul, 2018
With a growth of 0.31 per cent as compared to last week (25), the Hindi general entertainment channel (GEC) genre marked the highest opportunity to see (OTS) among all categories in week 26 of Chrome Data Analytics & Media.
Business news most benefited genre in Chrome DM week 25
Indian Television | 27 Jun, 2018
MUMBAI: With a growth of 3.31 per cent as compared to last week (24), the business news genre marked the highest opportunity to see (OTS) among all categories in week 25 of Chrome Data Analytics & Media.
Business news most benefited genre in Chrome DM week 24
Indian Television | 19 Jun, 2018
With a growth of 1.24 per cent as compared to last week (23), the business news genre marked the highest opportunity to see (OTS) among all categories in week 24. Zee Business gained the highest OTS with 84.3 per cent in six metros, according to the data compiled by Chrome Data Analytics and Media. In week 22, the English movie genre had topped the list.
Social Networking Apps emerge as Most preferred genre of usage with WhatsApp topping the Category: ChromeDM study
Mumbai : Chrome Data Analytics and Media – India’s largest primary research and data analytics company conducted a study across India, usage pattern of mobile app.
With the rise of affordable internet coupled with increasing number of mobile users, not only millennials but people across ages are addicted to their mobiles and tablets which has become a way of life.
English Movies most benefited genre in Chrome DM week 23
Indian Television | 13 Jun, 2018
MUMBAI: With a growth of 1.75 per cent as compared to last week (22), the English Movies genre marked the highest opportunity to see (OTS) among all categories in week 23 of Chrome Data Analytics & Media. In the English Movies genre, Sony Pix gained the highest OTS with 63.9 per cent in six metros. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, reported by Chrome DM, across analogue cable, digital cable and DTH.