Chrome Optimal+ Wk 09 : I&B Ministry is most aired ad; Most watched ad is Bajaj Auto while Too Yumm Karare becomes the Most liked ad
medianews4u.com | 13 Mar, 2019
Mumbai : India’s largest primary research and data analytics company – Chrome Data Analytics And Media Optimal+ conducted a survey with on “Top Ads of the week” for week 09, involving 34000 panel homes across the country. The survey categorized as most watched ads, most aired ads and the most liked ads unveils a comparative study of week 09 against the previous week.
FTA channel adoption shoots up post TRAI tariff order implementation; pay channels dip
Indian Television | 08 Mar, 2019
Five weeks into the new TRAI tariff regime, there seems to be some shift in viewership patterns and consumer choices. According to Chrome LIVE data, pay channels witnessed a drop of 24 per cent from week 4 to week 9 in 2019.
Patriotism dominates the most watched news in Week 9
As per Chrome News Track data for Week 9 of 2019, “IAF Wing Commander Abhinandan Varthman” was the Most Trending and Most Watched News of the week.
Chrome Optimal + Wk 08 : Rural Development Ministry emerges as most aired ad – Dabur Red Paste is most watched while Odonil Smile is the most liked ad
Mumbai: Chrome Data Analytics and Media Optimal +’s survey on “Top Ads of the week” unveils the most aired ads, most watched ads and most liked ads for week 08.
The news that kept India glued to TV screens in Week 8
‘Pulwama Terror Attack’ was the most Aired News in Week 8 of 2019, followed by news about ‘Hurriyat Leaders’ security withdrawn by J&K Government’, as per Chrome News Track data. News about ‘2019 Lok Sabha Elections’ was placed third, while ‘Saudi Arabia Prince Bin Salman’s India Visit’ and news about ‘Interview of the Defence Minister’ secured the fourth and fifth spots, respectively.
Pulwama Terror Attack the Most Trending and Most Watched News
Chrome News Track is a yet another exclusive from Chrome Data Analytics and Media which conducts study on News Content aired across India by choosing the "Most Aired, Most Watched and Most Discussed News of the week".
Tariff order implementation: Pay channels' connectivity drops ranging from 61% to 0.5% across genres
Indian Television | 16 Feb, 2019
The ongoing flux in the broadcast sector due to the new TRAI tariff order implementation has had a significant impact on the connectivity of pay channels in the country. After the new regulatory framework kicked in on 1 February, pay channels’ connectivity witnessed a drop ranging from 61 per cent to 0.5 per cent across genres.
TRAI steps in after Chrome DM reports 24% loose access to all pay channels
Indian Television | 13 Feb, 2019
The Telecom Regulatory Authority of India (TRAI) on Tuesday extended the deadline for consumers to select television channels under its new tariff regime till 31 March The subscribers that don’t opt for new channels would be moved to ‘Best Fit Plans’, which would be developed as per usage pattern, language and channel popularity, the sector regulator said in its statement.
New TRAI rule for DTH : TV viewers confused between basic package and a-la-carte channels
The new TRAI regulation on television channel pricing not just promises transparency, it also allows the consumers to pay for the channel he/she watches. In fact, ever since the regulation has been announced, broadcasters have been shelling out crores on promoting themselves and their bouquet of channels.
Industry honchos decode the new normal under the new tariff regime
With the new tariff regime coming into effect from tomorrow (February 1, 2019), there have been several speculations as to how the scenario would be. Some say that there could be an advertising blackout till the dust settles. Then there are some who have called for a temporary suspension of TV ratings by BARC as the consumers make the switch.