Hindi GEC most benefited genre in Chrome DM week 49
Indian Television | 12 Dec, 2018
With a growth of 2.16 per cent as compared to last week (48), the Hindi GEC genre marked the highest opportunity to see (OTS) among all categories in week 49 of Chrome Data Analytics & Media. In the Hindi GEC genre, Star Utsav gained the highest OTS with 99.5 per cent in HSM excluding the less than 1L-market.
English movies most benefited genre in Chrome DM week 48
Indian Television | 05 Dec, 2018
With a growth of 1.04 per cent as compared to last week (47), the English movies genre marked the highest opportunity to see (OTS) among all categories in week 48 of Chrome Data Analytics & Media.
Chrome Optimal Wk 46 : BJP continues to top list of most aired Ad; Google Pay is most watched ad and Swiggy is most liked ad
Mumbai: The study conducted on “Top Ads of the week” by Chrome Data Analytics and Media Optimal – India’s largest primary research and data analytics company reveals interesting insights with the three broad categories like most aired ads, most watched ads and most liked ads.
Hindi News most benefited genre in Chrome DM week 47
Indian Television | 28 Nov, 2018
With a growth of 1.55 per cent, the Hindi News genre in HSM excluding less than 1L-market, marked the highest opportunity to see (OTS) among all categories in week 47 of Chrome Data Analytics and Media.
Chrome Optimal Week 45: BJP tops list of most aired Ad; Thugs of Hindostan is most watched and Vicks Inhaler is most liked
Mumbai: Chrome Data Analytics and Media Optimal – India’s largest primary research and data analytics company conducted a study across India has conducted a survey on the “Top Ads of the week” across the country.
Kids most benefited genre in Chrome DM week 46
Indian Television | 21 Nov, 2018
With a growth of 1.07 per cent, the kids genre in all India 1 lakh+, marked the highest opportunity to see (OTS) among all categories in week 46 of Chrome Data Analytics and Media. Discovery garnered the highest OTS in kids’ genre with 90.5 per cent.
Chrome Optimal Week 42: Honda is Advertiser of the week; Ford and PharmEasy is Most Watched Ad and Amazon is Most Liked
Mumbai: Chrome Optimal from Chrome Data Analytics and Media conducts study on TV Commercials aired across India and charts the best Brand Campaigns every week by choosing the “Top Ads of the week” across the country.
Hindi movies most benefited genre in Chrome DM week 43
Indian Television | 01 Nov, 2018
With a growth of 0.63 per cent as compared to last week (42), the Hindi movies genre, in HSM excluding the less than 1L-market, marked the highest opportunity to see (OTS) among all categories in week 43 of Chrome Data Analytics & Media.
Guest Column: Content is king, but is distribution still God?
Indian Television | 23 Oct, 2018
Striking the right balance between content and distribution can be a challenge for broadcasters.
A linear channel goes through multiple layers of distribution intermediaries on ground.
Kids most benefited genre in Chrome DM week 41
Indian Television | 18 Oct, 2018
MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media.