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Sportscasters might see 10-15% drop in subs rev due to proposed amendments in Sports Act
MUMBAI: The sports broadcasters might take a 10-15% hit on their subscription revenue if the ministry of information and broadcasting (MIB) goes ahead with its proposal to amend the Sports Act 2007 to allow the broadcast of events of national importance on private direct to home (DTH) and cable TV platforms.
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Hindi print reigns over TV in Bihar...
This probably is the first time a couple of competing newspapers have come together to put out joint advertisements against another mainstream medium, albeit a competitor to both, the television. The ads in context have been jointly rolled out by Hindi news dailies, Hindustan and Dainik Bhaskar. The communication boasts of the Hindi print media's overall reach in the state of Bihar, which, according to figures, is 50.7 percent higher than that of cable and satellite TV.
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Infotainment genre's steady shift towards localisation
MUMBAI: It’s home! That’s the cry that almost every broadcaster is uttering today when it comes to wooing viewers with content. Even as kids’, lifestyle and GECs are witnessing an uptake in local content, the infotainment genre isn’t going to be left behind.
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Sun TV, Star Maa only non-Hindi GEC channels in across genre list
BENGALURU: For the second consecutive week in a row, the Sun TV Network’s flagship Tamil GEC and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi GEC channels in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre.
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GEC Watch: Star Utsav becomes U+R market leader in Week 41
Star Utsav took top position in U+R markets in Week 41 (October 6-12) of 2018 pushing Zee Anmol at No. 2. The combined market witnessed the return of Rishtey at the cost of Sony Sab that exited from the top-10 list. Colors slipped further to No. 8 position this week in combined markets.
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Screenage: Panel Discussion on brand building on mobile-only, a reality or myth?
Mobile Marketing has become an increasingly important part of the overall marketing mix, and experts point out to the fact that it will overtake any existing marketing model, doubling spends from other digital marketing forms in a couple of years. Both marketers and consumers begin their web services on mobile. Digital marketers in particular are excited to run mobile campaigns because they know that mobile users are motivated buyers. Hence it's no surprise that most companies have integrated mobile into their overall marketing strategy.
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Hindi GECs usher in festivity with new shows, exciting lineups
It is that time of the year again when Hindi General Entertainment Channels (GECs) don the festive look and go on the full swing, betting high on new shows and exciting lineups to make the television screen more lively.
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Is this an Airtel ad, 'content', a music video or a cause-led 'brand song'?
A song dedicated to sacrifice, an ad film for a telecom company, and fodder for all the content-hungry souls on the internet - 'Missing Stars Of Pujo' is what Bharti Airtel calls its latest 'digital ad film' (that's what we're calling it for now) for Airtel TV. The three-minute-long film is a Durga puja-special, sung by Anupam Roy and created by ad agency J. Walter Thompson.
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"Digital video must be honest; you've got to let the warts show": The Quint's Ritu Kapur
Ritu Kapur, founder and CEO of The Quint, took the attendees of Digipub World 2018 through an anecdotal, serendipitous journey of how she and Raghav Bahl (co-founder, Quintillion Media) set up their digital-first media venture - and what they learnt along the way.
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Star Utsav bags leadership in GEC (U+R) in BARC week 41
MUMBAI: Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and sixth positions in the urban market.