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Sony Pictures Networks India is official broadcaster for MSL T20 in India, subcontinent region
SPN will bring 28 matches live throughout the region, announced Cricket South Africa and Global Sports Commerce
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Zee5 goes international, launches ‘Dil se Desi’ campaign to celebrate our ‘desiness’
Zee5 has launched its global campaign ‘Dil se Desi’, officially marking the digital platform’s entry into the international market.
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Amazon Prime Video to launch nine Hindi original shows in 2019
MUMBAI: Over the top (OTT) platform Amazon Prime Video India is planning to launch nine new Hindi original shows in 2019. The OTT platform has so far launched four Hindi original series with fifth one ‘Mirzapur’ on its way to premiere globally on 16 November.
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Republic TV continues to dominate English news genre: BARC week 44
MUMBAI: In the Hindi news (U+R) genre, Zee News climbed two slots to the third position in week 44 of BARC ratings. Aaj Tak yet again stood on top in all the three genres. Republic TV continues its dominating streak in the English news genre.
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Guest Column: The role of digital marketing in achieving better ROI during festive seasons
When it comes to the world of marketing and advertising, festivals provide a unique opportunity to reach a wide audience with an almost singular emotion- “celebration”.
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WARC reveals brand purpose strategy trends for effective marketing
WARC, the global authority on advertising and media effectiveness, has released its ‘Effective Use Of Brand Purpose Report 2018’, outlining successful key trends when using brand purpose in marketing strategies.
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Zoomcar appoints Ogilvy as creative agency and Motivator to handle media duties
To roll out a massive ATL campaign, Zoomcar, the self-drive mobility platform, has appointed Ogilvy as the creative agency and Motivator to handle media duties.
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Zee Keralam to go on-air from 26 Nov on cable, DTH platforms
MUMBAI: Media conglomerate ZEEL will launch its Malayalam GEC Zee Keralam and its high definition (HD) variant Zee Keralam HD on all cable and direct to home (DTH) platforms from 26 November.
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Acuité reaffirms long-term, short-term ratings of IMCL’s bank facilities worth Rs 936.46 cr
MUMBAI: Acuité Ratings & Research has reaffirmed the long-term (Acuite A) and short-term (Acuite A1) ratings on the Rs. 936.46 crore bank facilities of cable TV and headend in the sky (HITS) operator IndusInd Media and Communication Limited (IMCL).
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Is Artificial Intelligence a threat or a boon to agency folk?
Artificial Intelligence (AI) is perhaps the biggest of all new technological developments in the advertising world. However, debate continues as to whether this advancement will take over human roles or will it be an obedient 'machine' complementing its creator.