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Most of us in the marketing fraternity would have been in a similar conversation. And it's not too different whether you're on the brand team or with partner agencies.
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He's made 1600-odd films till date. "I'm still nervous about first reactions in PPMs. Everyone who wants it to do well is there and I'm telling them how we'll go about it.
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MUMBAI: With a growth of 1.07 per cent, the kids genre in all India 1 lakh+, marked the highest opportunity to see (OTS) among all categories in week 46 of Chrome Data Analytics and Media. Discovery garnered the highest OTS in kids’ genre with 90.5 per cent.
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MUMBAI: The world has been amazed with Japan's anime and now it's time for role reversal. While international over the top (OTT) giants like Netflix and Amazon are already playing an active game in India, Hulu Japan has also arrived in search of content.
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With India’s appetite for entertainment growing at break neck speed with high speed broadband connectivity, ease of payment options and availability of multiple platforms, the country’s OTT industry is poised to reach $5 billion by 2023, according to a study by Boston Consulting Group (BCG).
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The fifth edition of exchange4media’s Indian Marketing Awards will be held on November 29 at Hotel Leela Ambience, Gurugram, and will set yet another standard of marketing excellence in India.
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Sony Pictures Network India is all set for one of the most exciting series of the cricketing world-- India-Australia faceoff. The tournament is starting on November 21 and the network has already signed 11 sponsors for television and 15 for its digital platform SonyLiv.
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In the list of BARC Top 10 Brands for Week 45 (November 3-9, 2018), Vimal Elaichi Pan Masala and Bharatiya Janata Party climbed to top spots with 16,190 and 14343 insertions respectively.
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MUMBAI: Sony Pictures Networks India (SPNI) is eyeing strong ad revenue from the India-Australia, which will kick-off on 21 November. The series consists of three T20 Internationals, four Test matches and three ODIs.
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Homegrown social media platform ShareChat and digital entertainment pioneer TVF are launching the first-ever and largest all-India, digital-first, talent discovery platform called 'The Viral Stars'.
