-
Artificial Intelligence (AI) is perhaps the biggest of all new technological developments in the advertising world. However, debate continues as to whether this advancement will take over human roles or will it be an obedient 'machine' complementing its creator.
-
MUMBAI: Walt Disney (Disney) reported strong earnings for the fiscal fourth-quarter topping analysts' expectations. While Media Networks revenue for the quarter increased 9 per cent year-over-year to $6 billion, Studio Entertainment revenues for the quarter increased 50 per cent to $2.2 billion.
-
MUMBAI: With the rapid change in the online ecosystem, marketers are gradually increasing their investment for branded content. Subtle product placement and proper storytelling in branded videos are becoming two key elements of video marketing.
-
Star Sports has unveiled a new campaign for this year’s ICC Women’s World T20. The film captures the narrative of a girl who wants to play cricket but is denied the opportunity at first, until she decides to take initiative and show her ability to the world.
-
MUMBAI: Video on demand (VoD) platform ZEE5 has partnered with India’s leading mobile payments and commerce platform Paytm to offer flat 50% cashback offer.
-
MUMBAI: Discovery Channel will premiere a one-hour documentary titled ‘Kerala Floods – The Human Story’ celebrating Kerala’s spirit of survival on 12 November at 9 pm.
-
MUMBAI: DSport will broadcast the final edition of the ‘Hero Challenge’ which will bring together golfers from across the globe under one roof. The one-day tournament will be telecast live on 13 November, 9 pm onwards.
-
MUMBAI: India along with China is expected to drive the pay-TV revenue growth in the Asia Pacific, according to Asia Pacific Pay-TV Distribution, a new report published today by leading industry analysts Media Partners Asia (MPA).
-
MUMBAI: Multi system operator (MSO) JPR Digital has selected Secure TV to launch its high definition (HD) over the top (OTT) service. The MSO launched an HD OTT service with 50 HD live-TV channels using Secure TV’s end-to-end system.
-
MUMBAI: Netflix has greenlighted eight new original films and one new original series from India. The announcement was made by Netflix CEO Reed Hastings and chief content officer Ted Sarandos at the company’s inaugural content event in Asia ‘See What’s Next: Asia’.
