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MUMBAI: The news genre has entered its peak time – election season. All news channels including Hindi, English and regional have started their election-based programming from the exit polls that took place on 7 December 2018. Election coverage is like the bread and butter for news channels since this is where they get to score more loyal viewers.
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BENGALURU: Two Hindi GECs from the Zee Entertainment Enterprises Ltd (Zeel) stable – free-to-air or FTA Zee Anmol and flagship pay TV channel Zee TV were once again the second and third most watched channels across genres in 2018 in week 48 (Saturday, 24 November 2018 to Friday, 30 November 2018).
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MUMBAI: Winning 50 awards in 2018 has not dented Logicserve Digital’s urge to keep progressing. The Indian media agency arm of Logicserve Group feels it still has a long way to go.
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If there’s any broadcaster known to be a pioneer it’s the Zee Network. With a wide reach in the regional part of India, Zee already has leadership positions in Bangla, Marathi and Bhojpuri markets as per BARC data week 48.
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Close on the heels of its global launch, Zee5, Zee Entertainment Enterprises Ltd’s digital entertainment platform, has announced a strategic alliance with Zeasn, the home digital entertainment service provider.
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With the introduction of new over the top (OTT) platforms, video content consumption is projected to grow by 75% in 2021 from 49% in 2016, says the ‘Mobile Ecosystem and ad-Sizing Report’ 2018 published by Mobile Marketing Association (MMA) in partnership with GroupM.
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YouTube has released its annual ads leaderboard for India. The YouTube Ads Leaderboard captures ads that receive the maximum views, shares and love from audiences across India.
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In the second year of his entrepreneurial drive, Republic TV Editor-in-Chief Arnab Goswami has announced the ambitious launch of their second news channel in Hindi — Republic Bharat.
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India’s net ad sales revenue will grow by over 15.4% in 2019 to reach Rs 79,315 crore on the back of growth of digital, the Cricket World Cup and upcoming general elections, according to IPG Mediabrands’ Magna Global.
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At the recently held Impact Person Of the Year (IPOY) 2018 Award function, a panel comprising Deepak Iyer, Managing Director, Mondelez India; Prasoon Pandey, Director, Corcoise Films; and Rajan Anandan, VP, Southeast Asia and India, Google; discussed ‘future, innovation and digital transformation.’
