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Another year flew by… and a lot changed. However, one of the things that hasn’t changed is the fact that the process of intelligent disruption for advertising industry is only accelerating. As we gear towards the end of the year, thought leaders look back at disruptive advertising trends that 2018 brought in.
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MUMBAI: The Telecom Dispute Settlement and Appellate Tribunal (TDSAT) has adjourned the Prasar Bharati vs Cinema 24×7 matter to 29 January after the pubcaster told the tribunal that it is close to finalising the policy decision on selling slots on its free direct to home (DTH) platform Free Dish.
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MUMBAI: The maximum retail price (MRP) and the bouquet rates will have to undergo a change if the Supreme Court rules in favour of Telecom Regulatory Authority of India’s (TRAI) special leave petition (SLP) seeking dismissal of Madras High Court decision that set aside the 15% cap in bouquet rates.
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MUMBAI: When everything is going online, what’s there to stop sports? With improved internet speed, smartphone penetration, government digital push and highest youth population, Esports in India has the right territory for growth.
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MUMBAI: There’s a lot happening at Star India at the moment with its integration into the media and entertainment giant Disney underway.
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MUMBAI: Indian fans are in for a rollercoaster ride in 2019 thanks to an action-packed cricket calendar. Virat Kohli’s men have major challenges – tough and exciting in equal measure – lined up right through the year. The Indian side is set to play 12 Tests, 22 ODIs, 17 T20Is and the all-important World Cup in June.
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To end the year 2018 with a special programming, Epic channel has brought another special show after airing ‘Sentinels of the Snow: The Battle of Rezang La’, a war documentary by Major General GD Bakshi, on December 16.
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Hindi GEC Zee TV has shuffled its programming line-up by extending its 7pm-9pm slots to six days a week, from December 15.
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What an incredible year 2018 has been! Starting with the fabulous launch of ZEE5 India in February, to closing the year with ZEE5’s Global launch across 190+ countries. This period was punctuated with frenetic activity, supercharged energy, and speed.
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MUMBAI: SPNI’s kids channel Sony Yay! which celebrated its first anniversary in April this year is looking to enter the top five in 2019. To do so, the channel needs to 9% which it is confident of achieving. Currently, Sony Yay’s market share stands at 6%.
