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MUMBAI: With a growth of 2.08 per cent, the sports genre marked the highest opportunity to see (OTS) among all categories in week 51 of Chrome Data Analytics & Media.
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MiWorld Accessories (MWA), a leader in designer electronics, with brands including Cylo, Isaac Mizrahi, Bebe, Sugartone, Coby, and Kensie, announced today that they will launch an extension of their Cylo line of audio products at CES 2019.
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MUMBAI: It was a good year for English entertainment and movies channels. 2018 saw some big Hollywood premieres even as channels went the route of content segmentation and HD adoption.
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In a bid to improve TV audience measurement in India with next gen solutions, Broadcast Audience Research Council (BARC) India has partnered with Indian Institute of Technology (IIT).
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iTV Network, the news and infotainment network, has appointed Pooja Gupta as Vice-President, Brand and Content Marketing. Gupta is a marketing professional with vast experience in electronic and print media.
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Orient Electric, known for its fans and other electrical appliances, is planning to give a major push to its digital marketing plans as the brand has reaped rich dividends after it started reaching out to consumers through online platforms.
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The implementation of the new tariff regime by the Telecom Regulatory Authority of India (TRAI), which will allow viewers to pay only for the channels they watch, is leading to a lot of chaos as people aren't sure whether they would still keep getting the channels they like and whether their favourite channels will come at an extra cost.
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Star India has announced appointment of Basant Dhawan as National Agency Head for the entertainment business.
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Songdew, a platform which hosts upcoming and independent musicians and their music, has launched Songdew Play, a B2B service offering for brands looking for an exclusive sonic strategy for better customer engagement and experience.
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Just two days before the implementation of the new tariff regime on December 29, the Telecom Regulatory Authority of India (TRAI) on Thursday gave 30 days time for transition to the new regime. This transition period will last till February 1, 2019.
