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In 2019, digital advertising revenues will cross Rs 15,000 crores, growing at 30 per cent CAGR. According to a KPMG study, the key drivers of this growth are: increasing internet and smartphone penetration, affordable data costs and adoption among non-urban and rural India.
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MUMBAI: India Ratings and Research (Ind-Ra) has downgraded Catvision Limited’s Long-Term Issuer Rating to ‘IND BB-’ from ‘IND BB+’ due to share fall in revenue in H1 FY19. The Outlook is Negative.
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MUMBAI: Over 100 applications seeking approval to operate as multi system operators (MSOs) in digital addressable system (DAS) areas are pending before the ministry of information and broadcasting (MIB). The ministry has disclosed the list of MSO applications that it has received till 24 October 2018.
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MUMBAI: Sony Pictures Network India (SPNI) has discontinued three of its high definition (HD) channels with effect from 31st December. The three channels – Sony Le Plex HD, Sony Rox HD, and Sony Ten Golf HD – have been removed by all the direct to home (DTH) and cable TV platforms from the effective date.
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BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol was the most watched Hindi channel across genres in week 51 of 2018 (Saturday, 15 December 2018 to Friday, 21 December 2018, week or period under review).
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India's richest man Mukesh Ambani's RIL rode the telecom, media and technology convergence wave better than most.
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MUMBAI: Long gone are the times when advertising and marketing industry in India was a small-scale business with just a few creative heads scratching their brains and churning out a minuscule number of campaigns.
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The year 2019 started on a great note for all football fans in India as Team India - Blue Tigers gear up to battle for supremacy in the AFC Asian Cup football tournament.
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Television ratings didn’t witness much change in the pecking order for Week 51 of BARC ratings. FTA channel Zee Anmol led the combined U+R and Rural markets while Star Plus maintained its lead in the Urban markets.
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Only learning faster than the change can save the current day ad agencies from becoming dinosaurs in the future, believes Govind Pandey, Chief Executive Officer, TBWA Group India.
