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A common refrain among industry circles is that digital work is being held back by the TV-first attitude of brands and mainline agencies.
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In this fast-paced world, year-end becomes that pit stop when we all take a pause and reflect on the hits and misses of the year gone by and the media industry is no exception.
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India’s diversified media company the India Today Group, has undergone changes in terms of restructuring the organisation.
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As per multiple estimates, the Indian advertising industry will grow at a healthy CAGR of 14-15% during 2019. It will be worth around Rs 70,000 - Rs80,000 cr. The industry has recovered from the massive blow that it suffered due to demonetisation, implementation of the GST regime and RERA and 2019 will see a strong growth.
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MUMBAI: The ministry of information and broadcasting (MIB) has extended the deadline for providing comments on Draft Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharti) (Amendment) Bill, 2018 till 15 January.
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MUMBAI: The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) has directed the union government to maintain status quo on multi system operator (MSO) GTPL Hathway’s category B internet service provider (ISP) licence.
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MUMBAI: Close on the heels of the broadcasters declaring their channel MRP and bouquet rates, the distribution platform operators (DPOs) have also come out with their own offerings to make the task of choosing channels/bouquets easier for the consumers.
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While researching this story idea, we did a little informal poll in office to check how many people had sampled homegrown fantasy gaming platform Dream11, and were surprised to find out that our most critical employee - the 20-something pantry boy - is a regular player, the kind that knows hacks and such.
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Chrome Data Analytics and Media has unveiled its latest Chrome News Content Consumption data for Week 51. The study highlights the News Content aired across India by choosing the ‘Most Aired, Most Watched and Most Discussed News of the Week’.
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MUMBAI: In the Bengali space, Sony Aath emerged as the new player standing on fifth position in BARC data week 51. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position in the Bhojpuri market.
