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MUMBAI: Content and brands have coherently managed to revolutionise how the audience consumes daily content across all platforms. Engaging trends have been discovered in recent years like the advent of digital content.
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Los Angeles, CA - December 28, 2018: Prime Focus Technologies (PFT), the technology arm of Prime Focus, has been awarded TV Technology’s 2018 Product Innovation Award for its ground-breaking native media recognition Artificial Intelligence (AI) platform, CLEAR™ Vision Cloud.
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This year turned out to be reasonably good on expected lines. Advertising tends to be very susceptible to sentiment. In general, the sentiment from clients started improving and therefore we saw double-digit growth in advertising.
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MUMBAI: Netflix is rapidly doubling down on its content creation efforts in the country. The content catalogue in the country has more than doubled when one looks at both original and licensed titles. The basic aim is to draw on the richness of content creators.
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As the world prepares to bid goodbye to 2018, political parties in India have started gearing up for the general elections to be held in 2019.
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India’s prominence in the global arena grew stronger in 2018. An Indian assumed the reins of the world’s oldest advertising agency, Indian ad campaigns won prestigious international awards, and healthy growth in 2018 indicates that India is poised to become the third largest contributor to the advertising market globally.
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Revenue contribution of $500 million, online viewing audience count of 225 million and 32 players-- the figures of the over-the-top (OTT) industry in 2018 might not be eye-catching yet, but certainly can’t be overlooked.
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MUMBAI: Kids make our world go around! Quite literally, for channels focused on children as audience, observing their growing influence on choices, preferences and consumption habits of families in India, is a revelation! In this season of holidays when families gather around a TV set, it’s the children who call the shots.
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MUMBAI: Rishtey emerged as the new player, securing tenth position in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 51 of 2018. Dangal TV and Star Bharat swapped their fourth and fifth positions in the rural market.
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This week, the new TRAI tariff order dominated the headlines as television channels work to educate consumers about the new framework.
