MUMBAI: Over the top (OTT) platforms have thrown the doors open to experimenting with new content formats. Interactivity around fiction programming is proving itself as the new area of interest for OTT platforms. Following the lead of Netflix’s Black Mirror: Bandersnatch,other players including prominent Indian streaming platforms, intend to take a dip. Despite higher production cost and technological complexities, players are not shying away from the format due to the high consumer engagement.

As Game of Thrones (GOT) Season 8 makes its way to the small screen, English Entertainment channel Star World is playing host to the show in India, which airs on the channel at 10 pm every Tuesday.

As the show inches closer to the finale, the anticipation only seems to be growing, as the biggest questions that have stayed with fans over years and seasons are now finally going to be answered. Is Jon Snow the true heir to the throne? Who will win the Great War – Westeros or the Wight Walkers? Who will finally sit on the Iron Throne?

In order to strengthen its product and partnerships portfolios with greater market focus and customer orientation, the Broadcast Audience Research Council (BARC) India has roped in Aaditya Pathak as Executive Vice-President, Partnerships and Growth and elevated Elbert D’silva to lead the Product Leadership and Excellence Team. In their new roles, both Pathak and D’silva will report to Romil Ramgarhia, COO of BARC India.

Multimedia company Bennett, Coleman & Co. Ltd. (BCCL) has announced its plans to enter the beauty segment with its brand Femina. The company has formed a new division, Times Lifestyle Enterprise, which will launch Femina Flaunt in the beauty salon segment.

The Pitch CMO Summit Delhi 2019 presented by MX Player and co-powered by The Hindu and Colors will be held at The Leela Ambience, Gurugram on Friday, April 26, 2019. The theme for the Delhi Summit is ‘Transforming Businesses in the Digital Age’.

TRAI on Tuesday directed six DPOs namely GTPL Hathway, Siti Network, Hathway Digital, Fastway Transmissions, Den Networks, and IndusInd Media and Communications limited to adhere to the regulations of the New Tariff Order for the broadcast and cable services sectors within five days. The directive mentions that TRAI has observed many MSOs violating the rules. Issues ranging from DPOs forcing channel packs on customers, to them not providing receipts have been listed in the document.

MUMBAI: Two years ago user-generated video content platform Roposo repositioned itself as a digital TV platform. Earlier its focus was on fashion but after the repositioning, it focussed on several other genres that users are interested in. This year the goal is to reach 10 million daily active users by 2019-end. Roposo had launched back in 2014 and had focussed on women in its early days before then pivoting to fashion.

MUMBAI: With an aim to expand its subscriber base in India, the video streaming giant Netflix is experimenting with the low-cost mobile-only subscription at Rs 250 per month with select users. This is half of the Rs 500 that the streaming platform charges for its base subscription pack.

The Internet TV network is experimenting with lower pricing models in India in order to broaden its appeal among Indian consumers.

Speaking at Q1 earnings conference call, Netflix chief product officer Greg Peters noted that mobile-only plan is a great example of something that the company is trying out.

The Telecom Regulatory Authority of India (TRAI) has been making headlines for its 'New Tariff Order' (NTO) which marks the beginning of a new regulatory framework in the broadcast space. The new regime enables consumers to subscribe and pay only for channels they choose. So far, the new framework has fetched mixed feedback. Consumers and local cable operators (LCO) criticised the NTO while broadcasters and Multi Service Operators (MSO) welcomed it.

BENGALURU: After the roll in of the Jio juggernaut, things have never been the same for the Indian broadband internet services industry.  It’s déjà vu - Den Networks Ltd (Den) reported lower subscription numbers for its fixed broadband business for the quarter and year ended 31 March 2019 (Q4 2019, FY 2019, quarter and year or fiscal under consideration) as compared to the previous years. Placement income also fell in FY 2019 as it had in FY 2018 when compared to the previous years. Den had seen an increase in its Activation Income in fiscal 2018 as compared to FY 2017, however, placement income dropped in 2019 as compared to FY 2018.