Leveraging its Audio Watermarking technology and TV viewership measurement capabilities, BARC India has now launched Out Of Home (OOH) TV viewership measurement. With this, BARC India will now be able to report TV viewership that happens in social hot-spots like restaurants, pubs and bars in select cities.
 

Having IPL in it's kitty, Star India had asked DPOs (Distribution Platform Operators) to increase the rates for the annual deal. The broadcaster demanded a 40-50 per cent hike but closed the deals in the range of a 10-20 per cent raise. Now that all the deals with DPOs are locked, the questions that arise are: From where this money will come? And who will bear the cost? The Multiple System Operators (MSO) say that they cannot charge consumers more, therefore the money either will come from the pockets of DPOs or they will recover it from other channels.

MUMBAI: Prashant Chothani-promoted Celebrities Management Pvt Ltd (CMPL) is planning to launch a 4K HDR channel in India. It is also planning to add new regional language feeds to increase the sampling of its content.

MUMBAI: Bharti Airtel’s direct to home (DTH) arm Bharti Telemedia’s EBITDA for the quarter ended 31 March has remained flat at Rs 370.1 crore as against Rs 370.8 crore in the trailing quarter ended 31 December. EBITDA margin also remained flat at 38.6% compared to 38.5% a quarter ago.

MUMBAI: In a major boost for broadcasters in general and sports broadcasters in particular, Broadcasters Audience Research Council (BARC) India has started reporting out of home viewership data.

BENGALURU: Indian telecom player Bharti Airtel Ltd (Airtel) reported 9.5 per cent and 10.7 per cent growth in operating revenue for its Airtel Digital TV Services (Airtel DTH) for the year and quarter ended 31 March 2018 (FY 2017-18; Q4 2017-18), respectively, as compared with the corresponding year ago periods. Airtel DTH’s operating revenue in FY 2017-18 was Rs 3,757 crore while in FY 2016-17 it was Rs 3,430.6 crore. Operating revenue in Q4 2017-18 was Rs 958.5 crore and in Q4 2016-17 it was Rs 865.7 crore.

BALI: The management at Discovery is pretty sanguine despite  the low continued ratings of its new India channel Jeet.  Speaking at APOS in Bali, Discovery Networks International president and CEO Jean-Briac Perrette said: “We are very ambitious and big believers in India as a market. We want to figure out ways to scale up there. We believe in the opportunities in that market and Jeet in the space of real-life entertainment seemed like a really interesting concept and a swing for us. We are very  proud of that swing, “.

MUMBAI: Direct to home (DTH) operator Tata Sky and Netflix have entered into a strategic partnership. Through this partnership in India, in the coming months, subscribers of both Tata Sky and Netflix will have easy access to a world of content through future Tata Sky platforms.

MUMBAI: Despite having substantial share across all markets in South India, direct-to-home (DTH) operator Dish TV is currently focusing on Tamil Nadu as the market there affords a big pay TV opportunity. Moreover, the state is also going through digitisation, which has created more avenues for DTH players to increase their subscriber base in the state.

BALI: In the late eighties, a scrawny young man returned to India from the US having completed his MBA from the University of Scranton. He had lights in his eyes, fascinated as he had become by television in the US during his management freshman and graduation days.