After a stint in advertising and filmmaking for four years, Sameer Nair entered the nascent television industry in the early 90s with Star TV taking charge of Star Movies. Over a 12 year career at Star, he went on to handle a variety of portfolios. In 2014, Nair overlooked the strategy, operations and expansion at Balaji Telefilms as its group CEO, driving growth in television production, streamlining the movie studio and successfully launching the OTT-SVOD platform ALT Balaji.
With Indian Premier League (IPL) underway, Hindi General Entertainment Channels (GECs) have recorded a decline in their viewership numbers. While in the urban market, Colors topped the genre with an improvement in the rating, other major players in the top five slots witnessed a decline in their viewership numbers.
MUMBAI: The nine matches in second week of the Indian Premier League (IPL) 2018 have garnered 211.5 million impressions on Star India network and DD Sports compared to 199.6 million impressions in IPL 10 on Sony Pictures Networks India (SPNI) for equal number of games, as per BARC India data for All India market 2+ TG.