Broadcast Audience Research Council India (BARC India), set up by industry to accurately measure television viewership across the country, has received feedback from its subscribers regarding certain malicious, baseless and grossly inaccurate statements made in public regarding its operations and organisation structure. Although the allegations do not merit a response, in keeping with the spirit of transparency, BARC India feels it is essential to highlight a few points to its stakeholder community.
Taking her proposal to install a chip in the new set-top-boxes which can give data about channels watched and their duration forward, Union Minister for Information and Broadcasting Smriti Irani recently met major Multiple-System Operators (MSOs) to discuss various issues, including government's plan to collect and distribute sampling data itself.