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MUMBAI: Ekta Kapoor-led Balaji Telefilm’s digital arm ALTBalaji wants to distinguish its service with Hindi originals targeting the mass audience with a vision to create binge viewing habit among users. Moreover, while the platform has already delivered several hit shows since launch, the OTT platform is going to leverage past hits by launching more in the future.
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NEW DELHI: Two top Indian government officials from Telecom Ministry and TRAI feel the country must have a "fundamental rethink" on satellite communication policy to meet rising connectivity needs that are being fuelled by mobile data growth, digital aspirations, demand from the country’s broadcasting sector and advent of new-age technologies.
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News18 Network organised two on-ground events Agenda Madhya Pradesh and Agenda Rajasthan at Bhopal and Jaipur on November 19 and 20, respectively.
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Only 29% of marketers surveyed by data solutions company Lotame rely on data for overall ROI and monetization opportunities.
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In less than two months of going live in 190 countries ZEE5, the OTT platform from ZEEL, launched its first global campaign ‘Dil se Desi’, to mark its entry into the international market.
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Zee Kannada unveiled a new brand proposition and identity in the first week of November and launched its HD channel. The network has revealed that its new brand proposition, ‘Bayasid'dha Bāgilu Tegiyōṇa’ that translates to ‘open doors to possibilities’, is aimed to inspire viewers, especially women, to take initiatives and rise above circumstances to craft their own destiny.
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Mexican multiplex chain operator Cinepolis is looking to expand its business operation in the Indian market. It plans to take its total count of screens in the country to 600 by 2022 from the current 348.
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CNN Business believes that India’s economy and growing Internet user base makes the this market perfectly resonate and represent the storyline that they believe in, which is about Tech being an integral part of each and every business driving their economy.
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MUMBAI: News broadcaster NDTV has launched a premium digital service which gives users an ad-free experience on its flagship NDTV News app.
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MUMBAI: ZEEL-owned video on demand (VoD) platform ZEE5, which recently went live in 190+ countries, plans to acquire as well as create original content for local audiences in various markets in the second phase of its global expansion.
