Aarogya Setu App is the Most Aired Campaign while Amul Kool is the 2nd Most Aired Campaign: Chrome Optimal+ WK 15
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 15 against week 14. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
TRAI’s recommendations will increase transparency & accuracy: Pankaj Krishna
There are mixed industry reactions to TRAI’s recommendations on Review of Television Audience Measurement and Rating System in India, with most industry experts that Adgully spoke to considering these as an interference in a ratings system that has been running fairly smoothly.
Chrome DM announces expansion in coverage across Rural India amid lockdown
Mumbai: Last few weeks have been phenomenal in the history of Indian Broadcasting on the viewership front. Midway through the lockdown, when the industry was bracing for loss due to stalled productions and postponement of events including IPL, television consumption saw an unprecedented 37% growth marking the highest viewership and time spent (in trillions) in the history of Indian television.
Colgate Swarna Vedshakti is the Most Watched Campaign while Reserve Bank of India is the 3rd Most Aired Campaign: Chrome Optimal+ WK 14
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 14 against week 13. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Amul Kool is the Most Liked Campaign while National Integration is the 3rd Most Aired Campaign: Chrome Optimal+ WK 13
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 13 against week 12. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Indigo PU Enamel is the Most Liked Campaign while Facebook is the 2nd Most Aired Campaign: Chrome Optimal+ WK 12
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 12 against week 11. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Sports genre becomes top gainer in Chrome DM week 12, 2020
Indian Television | 01 Apr, 2020
Sports genre has become the top gainer in week 12, 2020 of Chrome Data Analytics and Media data. The genre grew by 0.49 per cent. In this genre, DD Sports channel gained the highest OTS with 98.6 per cent in all India 1 lakh+ market.
Chrome DM launches Chrome OTT to fill major industry need for measurement currency
Chrome DM is set to fill a glaring industry need-gap of credible currency for the measurement of usership metrics of the various OTT platforms that have seen a major upswing in sheer number of users, and their time spent on, and engagement with the networks.
Business during Covid-19
"The government has already sent out a circular towards invoking the force majeure clause - I think clients, agencies, vendors and partners will all have to co-operate with each other to steer through the further recession" - Pankaj Krishna, Chrome DM
Facebook tops Most Aired Campaign; Olx.in is the Most Liked Campaign: Chrome Optimal+ WK 10
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 10 against week 9. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.