Chrome News Track Wk. 43 2020: “Bihar Assembly Election 2020
Chrome News Track is yet another exclusive from Chrome Data Analytics and Media which conducts a study on News Content aired across India by choosing the "Most Aired, Most Watched and Most Discussed News of the week".
Chrome DM week 42: Youth genre emerges as top gainer
Indian Television | 28 Oct, 2020
Youth genre is the top gainer for week 42, 2020 of Chrome Data Analytics and Media data, with a strong growth of 4.01 per cent. In this genre, MTV has gained the highest OTS with 89.6 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.
Chrome DM week 41: Hindi News emerges as top gainer
Indian Television | 20 Oct, 2020
Hindi News genre has become the top gainer in week 41, 2020 of Chrome Data Analytics and Media data, albeit with a marginal growth. The genre has grown by 0.30 per cent. In this genre, ABP News has gained the highest OTS with 99.9 in the HSM excl < 1 market.
Chrome DM week 40: Hindi News emerges as top gainer
Indian Television | 14 Oct, 2020
Hindi news genre has become the top gainer in week 40, 2020 of Chrome Data Analytics and Media data, albeit with marginal growth. The genre has grown by 0.63 per cent. In this genre, ABP News has gained the highest OTS with 99.9 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.
Chrome DM week 39: English Movie emerges as top gainer
Indian Television | 05 Oct, 2020
English Movies genre has become the top gainer in week 39, 2020 of Chrome Data Analytics and Media data with a steep surge. The genre has grown by 5.21 per cent. In this genre, Romedy Now has gained the highest OTS with 51.8 in the six metros. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM.
English GEC emerges as top gainer in Chrome DM week 38
Indian Television | 28 Sep, 2020
After seeing a noticeable spike in week 37, the television genres have witnessed slight growth in week 38. English GEC genre has become the top gainer in week 38, 2020 of Chrome Data Analytics and Media data. The genre has grown by 0.71 percent.
Chrome DM week 37: English Movie emerges as top gainer
Indian Television | 21 Sep, 2020
After seeing a marginal growth in week 36, various genres in the broadcasting segment have witnessed noticeable growth in week 37. English movie genre has become the top gainer in week 37, 2020 of Chrome Data Analytics and Media data. The genre has grown by 2.57 per cent.
Religious genre emerges as top gainer in Chrome DM week 36
Indian Television | 17 Sep, 2020
Religious genre has become the top gainer in week 36, 2020 of Chrome Data Analytics and Media data. The genre grew by 0.81 percent. In this genre, Sanskar has gained the highest OTS with 98.2 percent in HSM excl <1L market.
Campaign by Dettol Antiseptic Liquid is the Most-Aired & Most Liked: Chrome Optimal+ WK 35
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 35 against week 34. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Campaign by Dettol Toilet Soap is the Most-Aired & Most Liked: Chrome Optimal+ WK 34
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 34 against week 33. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.