How prices of TV channels may not reduce despite the new order by TRAI
financialexpress | 03 Jan, 2020
Most of the Hindi general entertainment SD channels such as &TV, Colors, Star Plus, among others are currently priced at Rs 12 per month in terms of a-la-carte rates...
English GEC genre becomes top gainer in Chrome DM week 52
Indian Television | 31 Dec, 2019
English GEC genre has become the top gainer in week 52 of Chrome Data Analytics and Media data. The genre grew by 3.37 per cent. In this genre, Comedy Central channel gained the highest OTS with 44.6 per cent in 6 metros market.
Sports most benefited genre in Chrome DM week 51
Indian Television | 28 Dec, 2019
With a growth of 2.08 per cent, the sports genre marked the highest opportunity to see (OTS) among all categories in week 51 of Chrome Data Analytics & Media. In the sports genre, DD Sports gained the highest OTS with 93.6 per cent in All India 1 Lakh+ market.
Sabse Pehle Life Insurance tops Most Aired Campaign; Google App isthe Most Liked Campaign in Chrome Optimal+ Wk 50
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 50 against week 49. The report categorizes the performance of brands under three broad categories namely, Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
'Citizenship Amendment Bill 2019' dominates news: Chrome Data
Chrome News Track is a yet another exclusive from Chrome Data Analytics and Media which conducts study on News Content aired across India by choosing the "Most Aired, Most Watched and Most Discussed News of the week".
Google App tops Most Aired Campaign; LUX is the Most Liked Campaign in Chrome Optimal+ Wk 49
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 49 against week 48. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.
English GEC genre becomes top gainer in Chrome DM week 50
Indian Television | 18 Dec, 2019
English GEC genre has become the top gainer in week 50 of Chrome Data Analytics and Media data. The genre grew by 16.20 per cent. In this genre, Comedy Central channel gained the highest OTS with 42.5 per cent in 6 metros market.
Music genre becomes top gainer in Chrome DM week 49
Indian Television | 11 Dec, 2019
Music genre has become the top gainer in week 49 of Chrome Data Analytics and Media data. The genre grew by 1.86 per cent. In this genre, 9XM channel gained the highest OTS with 92.7 per cent in HSM excluding <1 lakh market.
Santoor Sandal & Turmeric tops Most Aired Campaign; Apple IPhone 11 is the Most Liked Campaign in Chrome Optimal+ Wk 48
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 48 against week 47. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.
English movies genre becomes top gainer in Chrome DM Week 48
Indian Television | 04 Dec, 2019
English movies genre has become the top gainer in week 48 of Chrome Data Analytics and Media data. The genre grew by 0.69 per cent. In this genre, Warner Brothers channel gained the highest OTS with 46.2 per cent in 6 metro market.