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BARC India plans expansion of metre homes to 44,000 by this FY
MUMBAI: Rural India is getting in the limelight. TV ratings body BroadcastAuidence Research Council (BARC) is expanding metre homes to 44,000 by this financial year.
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Ranjana Mangla appointed national revenue head of India Today TV
MUMBAI: Ranjana Mangla has been appointed the national revenue head of India Today TV. She will report to the chief revenue officer Rahul Kumar Shaw and will be based out of the ITG Mediaplex, Noida.
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BARC Week 27: Surya TV Reclaims 2nd Position Among Malayalam GECs After 4 Weeks
Colors Kannada, Asianet, SUN TV and Star Maa retained the lead positions in their respective markets, according to the Week 27 data released by the Broadcast Audience Research Council of India (BARC).
SUN TV bagged the first position in the Top 10 channels across all genres. Star Maa climbed to the third position from the sixth position in the all genre category.
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Zee Café to launch second edition of BBC First
We spoke to Aparna Bhosle, business cluster head - English cluster channels, Zeel, about the reason behind the launch.Zee Café, the English entertainment channel by Zee Entertainment Enterprises, is launching the second edition of BBC First in association with BBC Worldwide. Starting July 16, the channel will begin airing British dramas.
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Zee to launch Zee Classic HD channel
MUMBAI: The Punit Goenka-led Zee Entertainment Enterprises Ltd (ZEEL), is all set to launch Zee Classic's HD version.
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GEC Watch: Colors' Naagin-3 remains on top in U+R and Urban markets
Zee Anmol continues to lead in U+R and Rural markets.BARC India Data: Hindi GEC: HSM (U+R), (Urban) and (Rural): NCCS All: 2+ Individuals, Week 27: Saturday, June 30 to Friday, July 06, 2018.
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Response To 1st Edition Of BBC First Was Great And We Hope The Same For 2nd: Aparna Bhosle, ZEEL
After showing 11 unconventional BBC First stories in the first season last year, Zee Café is all set to launch the second edition with 12 new British dramas. Starting July 16, the channel will host the second edition on weeknights at 10.
According to the channel, each of the show in the block boasts of narratives and characters that challenge the norm, evoke powerful emotions and inspire new thoughts. The line-up includes Doctor Foster Season 2, Top Of The Lake Season 2, Maigret Season 2, Paula, Wolf Hall, Unforgotten, Broken, In The Dark, Burton and Taylor, The Inceptor, Born to Kill and The Collection.
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Is colour the new logo?
Managing director of Landor Mumbai, Lulu Raghavan explains why brands need to think about colour strategically in order to maximise value. You can't argue with the fact that almost any brand in any category could benefit from greater differentiation. Strong visual communication -online or offline- provides a critical opportunity for brands to break through the clutter and speak viscerally to consumers. One of the most powerful -and sadly, under-leveraged- weapons in the visual communication toolkit is colour. Why is it so powerful? How can it be used strategically to benefit your brand?
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GEC Watch: Colors' Naagin-3 remains on top in U+R and Urban markets
Zee Anmol continues to lead in U+R and Rural markets. BARC India Data: Hindi GEC: HSM (U+R), (Urban) and (Rural): NCCS All: 2+ Individuals, Week 27: Saturday, June 30 to Friday, July 06, 2018
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Sun TV notice downfall in viewership in BARC week 27
MUMBAI: Star continues to rule the south regions – Malayalam and Telugu channels Asianet and Star Maa and has also gained second position in the Tamil region pushing behind Zee to the third position in Broadcast Audience Research Council ratings for week 27.