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MUMBAI: The million dollar question today for any brand or company is ‘How can you decipher your customer?’ In its second edition of Me, My Life, My Wallet, KPMG explored the multidimensional customer, what truly drives behaviour and choices and how this is set to change as the customers of tomorrow emerge.
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MUMBAI: The increasing adoption of smartphones and the dramatic drop in data prices spurred by the entry of Reliance Jio has resulted in huge growth in the consumption of video content. Live sports due to its massive popularity has been a big gainer of the consumption boom on mobile.
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Content marketing is not just limited to creating brand awareness or affinity but it can also convince the customer to visit the physical store, believes Kumar Deb Sinha, India head of The Story Lab, the specialist content agency of the Dentsu Aegis Network.
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As Facebook tries hard to overtake YouTube to become the largest video platform, the traditional text articles are finding little space on the social network.
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A little more than three years old, Indian television audience measurement system BARC is all set to become more robust with the Telecom Regulatory Authority of India (TRAI) stepping in with a Consultation Paper after meeting the industry stakeholders.
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GroupM predicts that India will contribute $1.35 billion (Rs 9,516 cr approx.) of growth to the advertising industry in 2019. Growing at 14 per cent, India is expected to be the third largest contributor after China and the US to the global ad market driven by 7% real consumer spending growth.
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BFSI sector brand Kotak Mahindra is rapidly increasing its focus on digital media in the last few years. The brand hired actor Ranveer Singh as the face of the brand and is also the crowd puller for the #IndiaInvited campaign.
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As many as 87 per cent of Indians would trade their personal data to a company for better consumer experience, personalisation and better products, says a KPMG report.
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In the second edition of Me, my life, my wallet, KPMG has explored the multidimensional customer — what’s truly driving behavior and choices — and how this is set to change as the customer of tomorrow emerges.
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Zenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis’. Zenith has been appointed Master Agency Partner, commanding 75% of Lactalis’ markets.
