Bhojpuri general entertainment channel Big Ganga has launched an initiative in association with Lowe Lintas that aims to cater to and resolve the on-going unemployment issue among migrant workers in India due to the Covid pandemic.

Speaking about the initiative, Samrat Ghosh, Cluster Head East, Zeel, said, Big Ganga has always been driven with a higher sense of purpose.

The initiative is built to help migrant workers get back to work and also assist employers with access to a pool of readily available workers. In the past, the channel has carried out initiatives such as Yoga FutureFit, around International Yoga Day and Ek Kadam Swabhiman Ki Aor, which was a social initiative as part of which they installed safer changing rooms for women across Patna Ghat on Chhath Puja.

Brands are lining up to make the most of the Indian Premier League (IPL) frenzy and are expected to spend 10% more on advertising during the tournament compared to the last season.

Both the Board of Control for Cricket in India (BCCI) and Star India are expected to gain big in terms of on-ground sponsorship and television and digital advertising during the matches.  

The 14th IPL season, which got Vivo back as title sponsor, is set to be played between April and May and players’ auction for the tournament is currently on. 

Mumbai: Zee Zest, India’s newest and leading lifestyle channel announced a new baking show – The Baker’s Table. Anchored by Tejasvi Chandela, this high on energy, stress-busting show offers viewers easy-breezy hacks and recipes of scrumptious breads, biscuits, cakes and beyond.

Baking has recently seen an upswing as many home-bound citizens took to it as a means to relieve stress during the pandemic. Receiving a whopping 30 million posts on the hashtag baking and 3.7 million on #homebaking, it’s been more than a trend that just amplifies banana bread! While some sought it to stay busy, others to pursue a long-forgotten passion and still others because they simply found it therapeutic! Well, who can resist the aroma of freshly baked cinnamon rolls or the whiff of nankhatai and jimjam biscuits that instantly evoke childhood nostalgia?

The month of January 2021 witnessed a decline in the count of new advertisers on TV as compared to January 2020, according to TAM adex data. However, the TV advertising volume grew by 34% this year in January as compared to previous year same period. Data shows that over 1500 new advertisers advertised on TV in Jan’21 versus Jan’20. 

The count of total advertisers in Jan’20 was 3,000+ whereas the same in November and December was 2900+ and 2300+ respectively.  Meanwhile, over 1900 exclusive advertisers were missing in January this year as compared to Jan’20. 

 

However, for any advertiser or industry, two quarters of the year, (AMJ) April, May, June, and October- November- December (OND), are very critical since around 60% of their revenues is pumped into them. “JFM (January - February- March) is of lesser importance as compared to OND. But if we take JFM as Q-o-Q, then it will be higher as March is a very critical month for the finance sector, student sector and others. Also, it's a year-end in March. People try to burn whatever money is left in March,” explained Deepak Sharma, Managing Director, North-Starcom MediaVest Group.  

NEW DELHI: The countdown to arguably the world’s hottest cricket property – the Indian Premier League (IPL) – has begun. Come 11 April 2021, and cricket’s gladiators from different world class teams will descend into various stadia to do battle to hold aloft one of cricket’s most coveted prizes – the IPL trophy.

Despite the pandemic and foreign venues where it was held without spectators, the 2020 edition set some eye-popping records. Once again, television brought families and friends together in the age of multiple digital screens as they all sat down in their living rooms every evening, to watch their favourite sport.

Television ratings grew 17 per cent to 6.4 TVR from 5.4 in 2019.  Then, over 200 million viewers watched the opening match between the Mumbai Indians and the Chennai Super Kings, which recorded the highest ever opening in IPL history with a TVR of 10.4.

On Wednesday, Bharti Airtel announced the acquisition of 20% stake in Warburg Pincus DTH arm for INR 3,126 Crore, which will be paid primarily via issuance of around 36.47 million equity shares of Airtel for INR 600 per share and up to INR 10,378 million in cash.

In 2017, Warburg Pincus had acquired 20 per cent in Bharti Telemedia and post the transaction, Warburg would hold 0.66 per cent stake in Bharti Airtel.

The issuance of shares proposed through preferential allotment is subject to shareholders’ approval, the company said on Wednesday.

The proposed transaction is part of Airtel’s strategy to align the shareholding of its customer-facing products, services, and businesses under the same holding group. Full control and ownership over Bharti Telemedia allow Airtel to offer differentiated and converged solutions to customers to promote “One Home” strategy,” the company said.

Mumbai: More than a decade after the demise of Maharani Gayatri Devi of Jaipur, her grandchildren Maharaj Devraj Singh and Rajkumari Lalitya have entrusted the adaptation of her phenomenal life story to screen to IN10 Media Network’s Juggernaut Productions and Mango People Media.

The erstwhile regent of Jaipur and later a Guinness world record-holder parliamentarian is the visual representation of the grandiose life and times of India’s modern royal families. Maharani Gayatri Devi is India’s first global icon with close friends in high places, including the White House and Queen Elizabeth II.

Maharaj Devraj Singh and Rajkumari Lalitya said, “We are excited to see the life of our grandmother Maharani Gayatri Devi getting translated into a drama series by Juggernaut Productions and PranjalKhandhdiya. We believe that her life-story should to be told by people who are truly passionate about her; and whose vision is to create the show on a grand scale. We hope that they will do justice to inspire millions of audiences especially the younger generation who will get to learn about her life story and the older generations the world over who will get to recount her legend.”

Mumbai: Dance is a universal language of expression, an art that has no age barriers. Resonating with this ethos and celebrating dance by bringing contestants from three generations on one stage is COLORS’ marquee dance reality show Colgate and Maruti Suzuki presents Dance Deewane. The show is back with the third season and is baar hum Waqt ko Nachayenge, Dance Machayenge.  With a renewed energy, contestants from three generations will once again dance away their blues and celebrate it like never before. Returning for the third season in succession will be the fabulous Madhuri Dixit and ace choreographer Tushar Kalia while joining them on the panel for the first time will the dancer and choreographer par excellence Dharmesh Yelande. Alongside the esteemed panel of judges, the very quirky and talented Raghav Juyal will join in to host the spectacular season. Produced by Dreams Vault Media, Dance Deewane will premiere on 27th February and air every Saturday and Sunday at 9 pm only on COLORS.

Bangalore: Colors Kannada released a promo on their social media handles announcing the Bigg Boss Kannada season 8 premiere date. One of the most popular shows in Kannada, Bigg Boss, will be premiered on February 28. The promo features host of the show Popular Kannada actor KichchaSudeep, in dual avatar. Sudeep has been hosting the reality show since season 1.

In the promo, Sudeep portrays the role of an astrologer who narrates the horoscope of the upcoming season. The actor appears as himself in the promo and towards the end of the promo, details related to the date and timings of the show are revealed for the audience.

Sun TV Network's management expects its ad revenue to reach FY20 levels in FY22 as the economy bounces back and the advertising situation improves with each passing month.

"Our ad revenue will reach FY20 levels in FY22. Things are looking better compared to what they were 6-7 months back. There has been a bounce in the economy," Sun TV Network CFO SL Narayanan told analysts in Q3 FY21 earnings call.

The company's ad revenue at Rs 309 crore was down 9.4% YoY as ad spends by retail is yet to pick up. Retail advertisers' share of advertising on the network fell from 30% to 10% in Q3.