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The increasing popularity of social media among Indian users over the last five years has led to rise of Facebook and Instagram stores where entrepreneurs share pictures of their products and put them up for sale. In addition, large e-commerce portals such as Amazon and Flipkart have become avenues for local sellers and the ecosystem for SMBs has exploded.
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Trivago topped the BARC Top 10 Brands (December 29-January 4, 2019) with 10,883 insertions. Santoor Sandal and Turmeric took the second spot with 9742 insertions. Harpic climbed to the third spot with 9591 insertions.
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Siddharth Banerjee has joined Facebook as Director, Global Sales Organisation. Prior to this he was associated with Vodafone as EVP Marketing.
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Star Plus moved up to the second position in the Urban + Rural market as Zee TV slipped to the third position on BARC’s Hindi GEC chart for Week 53.
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MUMBAI: TS Panesar, the head of Discovery Communications India’s sports channels DSport, has called it quits. Panesar’s exit comes even as Discovery is yet to appoint an India head.
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MUMBAI: ZEEL-owned Zee Kannada has emerged as the Kannada GEC leader for the first time in its 13-year history. The channel has broken the stranglehold of genre leader Colors Kannada.
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MUMBAI: Hindi GEC Sony Entertainment Television’s (SET) ‘The Kapil Sharma Show’ season 2 has entered the top 5 table in the first week of its launch.
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MUMBAI: The Delhi High Court has cautioned direct to home (DTH) operator Tata Sky that if it doesn’t implement the Telecom Regulatory Authority of India’s (TRAI) tariff order and regulations it will do so at its own risk.
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MUMBAI: Home broadband, television services and integrating wireline voice is expected to move towards bundled plans by the Indian wireline broadband market. With this, ICRA predicts, the pricing is expected to reduce by around 40 to 50 per cent.
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MUMBAI: When Rajiv Dingra started with WatConsult, which is today one of the prime agencies in India, digital media was nothing but a bud in the nascent stage that could very well have been nipped if not given the right ingredients to bloom.