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Sun TV continues as most watched channel across genres in first week of 2019
BENGALURU: The Sun TV Network’s flagship Tamil GEC Sun TV continued its almost uninterrupted run as the most watched channels across genres according to the Broadcast Audience Research Council of India (BARC) weekly list for week 1 of 2019 (Saturday, 29 December 2018 to Friday, 4 January 2019).
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Star India awaits cricket bonanza in 2019 after solid sports growth in 2018
MUMBAI: Uday Shankar, who was recently promoted to president of The Walt Disney Company Asia Pacific and chairman of Star and Disney India after the Fox-Disney units combined, has disrupted the Indian sports broadcasting business in the last couple of years.
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How e-commerce will be impacted by the government's new draft policy
Last week the Indian government clean bowled e-commerce players when it announced to issue a new draft policy for e-commerce market very soon.
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‘We want to be at the top of the funnel in the SVoD business’
Over the top (OTT) platform Eros Now is among the few pure-play subscription video on demand (SVoD) players in the Indian market. The Eros Plc owned OTT platform has a set target of reaching 16-18 million paid subscribers in FY19.
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Sony Sab chalks out content strategy to grow market share in 2019
MUMBAI: Sony Pictures Networks India-owned Hindi GEC Sony Sab TV is bolstering its primetime content in the weekdays as well as the weekends.
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"We're a social network, not a dating app": Bumble
Few days back the posters on the big, three-billboard, blink-all-you-want-you-still-can't-miss it outdoor site at one of Mumbai's busiest junctions in Bandra, changed from Netflix's new show Selection Day to what look like screengrabs from a new television commercial for a mobile app called Bumble. This is one among many such billboards and bus shelters we've spotted.
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English business news genre sees no change in position in BARC week 1
MUMBAI: The English business news genre saw no changes for the new week of the new year as compared to the last week of the previous year; everyone’s placed on the same positions as they ended the previous year.
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Expectations from the brand and marketing industry in 2019
MUMBAI: The world of marketing is perpetually changing with constant innovative practices in the field of social media and automated ad tech.
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2019 OTT TV trends in Asia and India
MUMBAI: 2018 wrapped up as a fascinating year for OTT TV in Asia, with global content owners, Pay TV operators, and OTT players all ramping up their direct-to-consumer OTT offerings.
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Marico invites media pitch worth Rs 500 crore
FMCG giant Marico has initiated the process of media pitch. The mandate is currently with Lodestar UM. They got it in October 2017.