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BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) Hindi GEC channels – the free to air (FTA) Zee Anmol and flagship Zee TV were the most watched Hindi entertainment – be it GEC or Hindi movies channels, in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres for week 2 of 2019 (Saturday, 5 January 2019 to Friday, 11 January 2019, week or period under consideration).
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MUMBAI: Sports viewership has undergone a transformation, with the burgeoning interest in sports other than cricket. While the gentleman’s game still commands most eyeballs (69 per cent), other sports contributed around 31 per cent of the overall viewership in 2017.
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MUMBAI: In the tough two-horse race of Indian sports broadcasting, Sony Pictures Networks has had a slight edge over Star India when it comes to football events, while the latter holds the sway in Indian cricket. Currently, the NP Singh-led network is in charge of premier football properties like La Liga, Serie A, UEFA Champions League, UEFA Europa League, FA Cup and UEFA Super Cup.
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Prasar Bharati has invited applications from private satellite TV channels to fill up MPEG-2 slots on DD Free Dish platform for interim placement on a pro-rata basis for the period January 26 to February 28.
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Who doesn’t love a good old Bollywood film? We all do, but it turns out, the internet loves it the most. And what’s even more interesting is that social media can help give an accurate indication of the box office performance.
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Mindshare Fulcrum has taken over charge as the integrated media buying arm of the country’s biggest advertising spender Hindustan Unilever Limited (HUL) after winning the account in August 2018.
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Dettol Liquid Soap displaced Trivago to take over BARC Top 10 Brands for Week 2 (January 5-11, 2019) with 16,819 insertions while the latter slipped to third spot with 9929 insertions. Santoor Sandal and Turmeric was displaced to the fourth spot with 9879 insertions.
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Manorama Online has launched ‘m kid’, an online newspaper for children. ‘m kid’ consolidates the top 10 news of each week and publishes them in a language that can be easily grasped by kids.
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Mumbai: Star Sports has unveiled a new campaign for India’s tour of New Zealand that includes five-match ODI and three T20 international matches starting from 23rd January.
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MUMBAI: Smithsonian Networks, a joint venture (JV) between CBS Corporation’s Showtime Networks and the Smithsonian Institution, has collaborated with Blue Ant Media to expand distribution of Smithsonian Channel in India in addition to other markets like Asia-Pacific, Turkey, Israel, the Middle East, and Africa.
